Michigan Center for Health Communications Research

描述(由申请人提供)：密歇根大学健康传播研究中心(UMCHCR)的目的是开发一种有效的、理论驱动的模型，以生成可在健康行为和社会人口统计人群中推广的定制健康行为干预措施。该中心开展的研究将推进与开发和实施量身定做的基于网络和印刷的癌症预防和控制材料相关的证据基础、方法、技术和概念框架。拟议的UMCHCR将支持三个研究项目：项目1旨在促进戒烟；项目2将侧重于促进非裔美国成年人摄入水果和蔬菜；项目3将制定决策援助，帮助妇女决定是否接受他莫昔芬预防乳腺癌。所有项目都将采用决议四部分析因设计，以确定量身定制的潜在积极因素，包括但不限于信息内容、信息框架、信息来源和图形呈现等沟通因素；文化和社会人口统计等个人因素；以及动机和自我效能等心理测量因素。UMCHCR将与癌症研究网络及其三个成员合作：西雅图的集团健康合作社、底特律的亨利·福特健康系统和亚特兰大的Kaiser Permanente，以招募和招募研究对象。该中心还将聘请许多国际知名的顾问担任委员会工作人员、咨询委员会成员和联合调查员。此外，该中心将支持一些发展项目，这些项目将有助于提供与加强干预措施交付和数据收集相关的方法学知识。所有UMCHCR研究都将得到一套核心资源的支持，包括管理和管理核心、生物统计学核心、理论和测量核心、定制技术核心以及招聘和数据收集核心。每个核心将与项目和其他核心互动，创造显著的规模经济和概念和技术协同，这是单个项目的总和无法实现的。该中心还将非常重视职业发展机会，举办博士后和博士后奖学金、癌症交流研讨会和为期两周的定制培训机构。

DESCRIPTION (provided by applicant): The purpose of the University of Michigan Center for Health Communications Research (UMCHCR) is to develop an efficient, theory-driven model for generating tailored health behavior interventions that is generalizable across health behaviors and sociodemographic populations. The research conducted by the Center will advance the evidence base, methodologies, technologies, and conceptual frameworks relevant to developing and implementing tailored web- and print-based cancer prevention and control materials. The proposed UMCHCR will support three Research Projects: Project 1 will aim to facilitate smoking cessation; Project 2 will focus on promoting fruit and vegetable intake among African American adults; and Project 3 will develop a decision aid to help women decide whether to undergo tamoxifen prophylaxis for breast cancer prevention. All Projects will employ a resolution IV fractional factorial design to determine the potential active ingredients of tailoring, including, but not limited to, communication factors such as message content, message framing, message source, and graphical presentation; individual factors such as culture and socio-demographics; and psychometric factors such as motivation and self-efficacy. The UMCHCR will collaborate with the Cancer Research Network and three of its members: Group Health Cooperative of Seattle, Henry Ford Health System of Detroit, and Kaiser Permanente of Atlanta to recruit and enroll research subjects. The Center will also employ many internationally recognized consultants to serve as committee staff, advisory board members, and co-investigators. Further, the Center will support a number of Developmental Projects that will contribute to the methodological knowledge relevant to enhancing intervention delivery and data collection in the UMCHCR's Projects. All UMCHCR research will be supported by a set of Core Resources including and Administration Core, a Biostatistics Core, a Theory and Measurement Core, a Tailoring Technology Core, and a Recruitment and Data Collection Core. Each Core will interact with the Projects and other Cores, creating both a significant economy of scale and a conceptual and technological synergy unavailable through the sum of individual projects. The Center will also place great emphasis on Career Development opportunities by hosting pre-and post-doctoral fellowship, cancer communication seminars, and a two-week tailoring training institute.