Statewide Web-Based Cessation Program: Evaluating Media and Cessation Components

全州范围内基于网络的戒烟计划：评估媒体和戒烟组成部分

• 批准号: 8380905
• 负责人: VICTOR J STRECHER
• 金额: $ 19.16万
• 依托单位: UNIVERSITY OF MICHIGAN AT ANN ARBOR
• 依托单位国家: 美国
• 财政年份: 2012
• 资助国家: 美国
• 起止时间: 2012-09-01 至 2015-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8380905
• 关键词: Adult; Advertisements; Affect; Antismoking; Area; Arousal; Cancer Center; Characteristics; Collaborations; Communication Research; Consent; Country; Development; Effectiveness; Emotional; Enrollment; Funding; Goals; Health; Health Communication; Human; Institutes; Internet; Intervention; Knowledge; Link; Marketing; Media Campaign; Media Intervention; Michigan; Modality; New York; New York City; Newspapers; Online Systems; Outcome; Pharmacologic Substance; Population; Prevention program; Professional counselor; Radio; Randomized; Recycling; Relapse; Research; Resources; Smoker; Smoking Cessation Intervention; Social support; System; Television; Testing; Tobacco use; Treatment Efficacy; Voice; Work; cost; design; disorder later incidence prevention; improved; nicotine replacement; population based; prevent; programs; quitline; randomized trial; response; smoking cessation; success; tobacco control; web site

Project 1 aims to improve two fundamental aspects of population-based smoking cessation programming: reach through a media campaign encouraging use of a web-based cessation intervention and efficacy of the web-based smoking cessation intervention. Working with the New York State Tobacco Control Program and targeting adult smokers throughout the state (excluding the New York City area), Project 1 consists of two linked randomized trials, conducted in collaboration with the Roswell Park Cancer Center Institute's Transdisciplinary Tobacco Use and Treatment Research Center (TTURC) and the New York State Department of Health. In the Media Component, two media message factors will be developed and tested using a 2X2 factorial design: positive versus negative affect messages, and narrative versus rhetorical formats. In the Cessation Component, enhancements relevant to a web-based smoking cessation intervention will be tested, including: (1) an Interactive Voice Response (IVR) system to encourage continued engagement with the webbased cessation intervention; (2) narrative success stories linked to the narrative ads of the Media Component; (3) prompting to use a Quitline counselor; (4) a daily online chat room facilitated by a Quitline counselor; (5) 4 weeks of nicotine replacement therapy (NRT) added to an initial 2-week course of NRT; and (6) a relapse prevention and recycling module. The State of New York's Department of Health is devoting $4 million of their media campaign funding to Project 1 for media ad development and another $5 million for placement of television, radio, and newspaper advertisements covering four large media market regions over a two-year period. The study therefore effectively leverages interactions and resources of an opinion-leading tobacco control program to evaluate integrated media and web-based smoking cessation intervention components that could be distributed at minimal cost to other states and countries.

项目1旨在改善以人口为基础的戒烟规划的两个基本方面：