Statewide Web-Based Cessation Program: Evaluating Media and Cessation Components
全州范围内基于网络的戒烟计划:评估媒体和戒烟组成部分
基本信息
- 批准号:8380905
- 负责人:
- 金额:$ 19.16万
- 依托单位:
- 依托单位国家:美国
- 项目类别:
- 财政年份:2012
- 资助国家:美国
- 起止时间:2012-09-01 至 2015-08-31
- 项目状态:已结题
- 来源:
- 关键词:AdultAdvertisementsAffectAntismokingAreaArousalCancer CenterCharacteristicsCollaborationsCommunication ResearchConsentCountryDevelopmentEffectivenessEmotionalEnrollmentFundingGoalsHealthHealth CommunicationHumanInstitutesInternetInterventionKnowledgeLinkMarketingMedia CampaignMedia InterventionMichiganModalityNew YorkNew York CityNewspapersOnline SystemsOutcomePharmacologic SubstancePopulationPrevention programProfessional counselorRadioRandomizedRecyclingRelapseResearchResourcesSmokerSmoking Cessation InterventionSocial supportSystemTelevisionTestingTobacco useTreatment EfficacyVoiceWorkcostdesigndisorder later incidence preventionimprovednicotine replacementpopulation basedpreventprogramsquitlinerandomized trialresponsesmoking cessationsuccesstobacco controlweb site
项目摘要
Project 1 aims to improve two fundamental aspects of population-based smoking cessation programming:
reach through a media campaign encouraging use of a web-based cessation intervention and efficacy of the
web-based smoking cessation intervention. Working with the New York State Tobacco Control Program and
targeting adult smokers throughout the state (excluding the New York City area), Project 1 consists of two
linked randomized trials, conducted in collaboration with the Roswell Park Cancer Center Institute's
Transdisciplinary Tobacco Use and Treatment Research Center (TTURC) and the New York State Department
of Health. In the Media Component, two media message factors will be developed and tested using a 2X2
factorial design: positive versus negative affect messages, and narrative versus rhetorical formats. In the
Cessation Component, enhancements relevant to a web-based smoking cessation intervention will be tested,
including: (1) an Interactive Voice Response (IVR) system to encourage continued engagement with the webbased
cessation intervention; (2) narrative success stories linked to the narrative ads of the Media Component;
(3) prompting to use a Quitline counselor; (4) a daily online chat room facilitated by a Quitline counselor; (5) 4
weeks of nicotine replacement therapy (NRT) added to an initial 2-week course of NRT; and (6) a relapse
prevention and recycling module. The State of New York's Department of Health is devoting $4 million of their
media campaign funding to Project 1 for media ad development and another $5 million for placement of
television, radio, and newspaper advertisements covering four large media market regions over a two-year
period. The study therefore effectively leverages interactions and resources of an opinion-leading tobacco
control program to evaluate integrated media and web-based smoking cessation intervention components that
could be distributed at minimal cost to other states and countries.
项目1旨在改善以人口为基础的戒烟规划的两个基本方面:
项目成果
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{{ truncateString('VICTOR J STRECHER', 18)}}的其他基金
Statewide Web-Based Cessation Program: Evaluating Media and Cessation Components
全州范围内基于网络的戒烟计划:评估媒体和戒烟组成部分
- 批准号:
7613077 - 财政年份:2008
- 资助金额:
$ 19.16万 - 项目类别:
Neural Bases of Effectiveness of Individually-Tailored Smoking Cessation Messages
个性化戒烟信息有效性的神经基础
- 批准号:
7385559 - 财政年份:2007
- 资助金额:
$ 19.16万 - 项目类别:
Tailoring Depth in Web-based Smoking Interventions
定制基于网络的吸烟干预措施的深度
- 批准号:
6945734 - 财政年份:2003
- 资助金额:
$ 19.16万 - 项目类别:
Michigan Center for Health Communications Research II
密歇根健康传播研究中心 II
- 批准号:
7917336 - 财政年份:2003
- 资助金额:
$ 19.16万 - 项目类别:
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