Michigan Center for Health Communications Research

描述（由申请人提供）：密歇根大学健康传播研究中心（UMCHCR）的目的是开发一种有效的、理论驱动的模型，用于生成可在健康行为和社会人口学人群中推广的量身定制的健康行为干预措施。该中心进行的研究将推进与开发和实施基于网络和印刷的癌症预防和控制材料相关的证据基础，方法，技术和概念框架。拟议的UMCHCR将支持三个研究项目：项目1旨在促进戒烟;项目2将侧重于促进非裔美国人成年人的水果和蔬菜摄入量;项目3将开发一种决策辅助工具，帮助妇女决定是否接受他莫昔芬预防乳腺癌。所有项目都将采用IV级析因设计，以确定定制的潜在活性成分，包括但不限于沟通因素，如信息内容、信息框架、信息来源和图形展示;个人因素，如文化和社会人口统计学;以及心理测量因素，如动机和自我效能。UMCHCR将与癌症研究网络及其三个成员合作：西雅图的团体健康合作组织、底特律的亨利福特健康系统和亚特兰大的凯撒医疗机构，招募和登记研究对象。该中心还将聘请许多国际公认的顾问担任委员会工作人员，顾问委员会成员和共同调查员。此外，该中心将支持一些发展项目，这些项目将有助于增进与UMCHCR项目中的干预措施提供和数据收集相关的方法学知识。所有UMCHCR研究将由一组核心资源支持，包括管理核心，生物统计核心，理论和测量核心，剪裁技术核心以及招聘和数据收集核心。每个核心将与项目和其他核心互动，创造一个显著的规模经济和概念和技术协同效应，而这些协同效应是单个项目总和所无法实现的。该中心还将非常重视职业发展的机会，通过主办前和博士后奖学金，癌症交流研讨会，和为期两周的裁缝培训学院。

DESCRIPTION (provided by applicant): The purpose of the University of Michigan Center for Health Communications Research (UMCHCR) is to develop an efficient, theory-driven model for generating tailored health behavior interventions that is generalizable across health behaviors and sociodemographic populations. The research conducted by the Center will advance the evidence base, methodologies, technologies, and conceptual frameworks relevant to developing and implementing tailored web- and print-based cancer prevention and control materials. The proposed UMCHCR will support three Research Projects: Project 1 will aim to facilitate smoking cessation; Project 2 will focus on promoting fruit and vegetable intake among African American adults; and Project 3 will develop a decision aid to help women decide whether to undergo tamoxifen prophylaxis for breast cancer prevention. All Projects will employ a resolution IV fractional factorial design to determine the potential active ingredients of tailoring, including, but not limited to, communication factors such as message content, message framing, message source, and graphical presentation; individual factors such as culture and socio-demographics; and psychometric factors such as motivation and self-efficacy. The UMCHCR will collaborate with the Cancer Research Network and three of its members: Group Health Cooperative of Seattle, Henry Ford Health System of Detroit, and Kaiser Permanente of Atlanta to recruit and enroll research subjects. The Center will also employ many internationally recognized consultants to serve as committee staff, advisory board members, and co-investigators. Further, the Center will support a number of Developmental Projects that will contribute to the methodological knowledge relevant to enhancing intervention delivery and data collection in the UMCHCR's Projects. All UMCHCR research will be supported by a set of Core Resources including and Administration Core, a Biostatistics Core, a Theory and Measurement Core, a Tailoring Technology Core, and a Recruitment and Data Collection Core. Each Core will interact with the Projects and other Cores, creating both a significant economy of scale and a conceptual and technological synergy unavailable through the sum of individual projects. The Center will also place great emphasis on Career Development opportunities by hosting pre-and post-doctoral fellowship, cancer communication seminars, and a two-week tailoring training institute.