Exploring the value of coastal heritage to different sectors of society using discrete choice experiments

该项目将使用离散选择实验(DCE)方法，在学生选择的地点评估海洋和沿海遗产的价值。通过使用基于调查的DCE方法进行评估，该项目将能够获取保护沿海遗产地的无形、非使用价值，这些价值超出了狭隘的遗产地经济价值的概念(例如旅游收入或就业影响)。评估研究将探讨不同用户群体(例如当地人和游客)持有的沿海遗产遗址的价值。虽然经济评估是该项目的核心，但在这一方法中使用焦点小组、访谈和调查，可以更深入地探索塑造人们与沿海遗产关系的因素。该项目将使用最先进的方法分析DCE数据，从而能够检查沿海遗产的(经济)价值与社会和有争议的价值或地方特性等概念之间的关系。除了遗产遗址的非使用价值外，遗产保护委员会还评估对遗产遗址保护结果特点的偏好。该项目将由斯特林大学经济系、爱丁堡大学历史、古典文学与考古学院和历史英格兰(HE)联合监督。与HE的合作增加了该项目的潜在影响，因为评估研究将支持HE在促进遗产行动区和复兴沿海地区历史商业街方面的作用。通过提供沿海遗产保护的非使用方面的(经济)价值，并推进基于调查的评估方法的使用，该项目的预期结果将支持高等教育制定文化遗产资本办法的长期议程。这一办法将在国民核算以及沿海和海洋规划中考虑到文化遗产保护的使用和非使用价值。

The project will assess the value of maritime and coastal heritage, in a location to be chosen by the student, using a discrete choice experiment (DCE) approach. By using the survey-based DCE approach to valuation, the project will be able to capture intangible, non-use values of the conservation of coastal heritage sites that go beyond narrow notions of economic value of heritage sites (e.g. tourism revenue or employment effects). The valuation study will explore values for coastal heritage sites held by different user groups (e.g. locals and tourists). While economic valuation is at the heart of this project, the use of focus groups, interviews and surveys within this approach allows for a deeper exploration of the factors that shape people's relationships with coastal heritage. The project will use state-of-the-art methods to analyse DCE data, which allows to examine the relationships between (economic) values for coastal heritage and concepts such as social and contested values or place identity. In addition to non-use values of heritage sites, DCEs also assess preferences for characteristics of heritage site conservation outcomes. The project will be jointly supervised by the Economics Division at the University of Stirling, the School of History, Classics and Archaeology, University of Edinburgh and Historic England (HE). The collaboration with HE increases the project's potential impact because the valuation study will support HE's role in promoting Heritage Action Zones and reviving Historic High Streets in coastal places. By providing (economic) values of the non-use aspects of coastal heritage conservation and by advancing the use of survey-based valuation methods, the expected results of this project will support HE's long-term agenda of developing a cultural heritage capital approach. This approach would account for use and non-use values of cultural heritage conservation in national accounting, as well as coastal and marine planning.