Improving Dissemination of a Retail Workplace Violence Prevention Program

项目摘要 零售业的工人是工作场所杀人的最大风险，其中大多数是在 在抢劫中被杀减少抢劫风险的循证方案在零售环境中取得了巨大成功。 然而，关于如何传播这些方案以最大限度地提高吸收率的信息在很大程度上是不可得的， 特别是对小企业来说。调查显示，大多数小企业实施的 没有一个标准的基于证据的计划建议，但会选择更多 昂贵而低效的威慑手段。根据目前正在进行的研究， 研究团队，当提供一个更便宜的，以证据为基础的计划，许多企业经营者将 拒绝参与或对该计划表现出兴趣，并且不遵守建议。至关重要 确定向小企业经营者传播循证方案信息的有效方法 并将其转化为有效的项目实施。 这个拟议的翻译项目的目标是确定实施证据的障碍， 在小型零售企业中开展抢劫和暴力预防方案，并制定方法， 克服障碍，增加有效战略的采用。这将通过检查多个 潜在影响的程度，包括项目交付的方法;项目材料的特点; 商业经营者对抢劫预防的态度和行为;以及社交网络在 建立信任和参与计划的动力。具体目标是：（1）识别经营者 对设计、提供和营销基于证据的抢劫和暴力预防的偏好 （2）了解企业经营者如何确定他们不需要参与这样的计划， （3）检查社交网络在多大程度上可以发挥支持作用，影响 企业经营者参与和实施基于证据的计划建议的行为。 拟议的项目建立在NIOSH资助的两项研究的基础上，其中全国六个警察部门正在 向抢劫和相关犯罪风险高的小型零售店传播循证方案， 犯罪在拟议的研究中，三个人口的企业经营者，代表不同阶段的 方案的参与和执行，将从六个部门管辖区中的三个部门中选出。 企业经营者将接受采访，使用的工具，从社会营销，健康行为， 社会支持网络模型。访谈的目的是确定会影响 企业经营者使用基于证据的计划，包括识别社交网络 提高项目的可信度和可接受性，从而提高项目的使用率。这些成员 然后将召集社交网络进行焦点小组访谈，以确定它们如何支持外联工作 招聘工作。将使用定性和定量方法来实现这些目标。

PROJECT SUMMARY Workers in the retail industry are at greatest risk for workplace homicide, the majority of which are committed during a robbery. Evidence-based programs to reduce robbery risk have shown great success in retail settings. However, information about how to disseminate these programs to maximize uptake is largely unavailable, especially for small businesses. Surveys have shown that most small businesses have implemented very few to none of the standard evidence-based program recommendations on their own, but will choose more expensive and less effective methods of deterrence. Based on research currently being conducted by the study team, when offered a less expensive, evidence-based program, many business operators will either decline participation or show interest in the program and not comply with the recommendations. It is critical to identify effective methods of disseminating evidence-based program information to small business operators and to translate it into effective program implementation. The objectives of this proposed translational project are to identify barriers to implementation of an evidence- based robbery and violence prevention program among small retail businesses, and to develop approaches to overcome barriers and increase uptake of effective strategies. This will be accomplished by examining multiple levels of potential influence, including methods of program delivery; characteristics of the program materials; business operator attitudes and behaviors toward robbery prevention; and the role of social networks in building trust and motivation for program participation. The specific aims are to: (1) identify business operator preferences for the design, delivery and marketing of an evidence-based robbery and violence prevention program, (2) understand how business operators determine that they do not need to participate in such a program, and (3) examine the extent to which social networks can play a supportive role in influencing the behavior of business operators to participate and implement an evidence-based program recommendations. The proposed project builds on two NIOSH-funded studies where six police departments nationwide are disseminating an evidence-based program to small retail establishments at high risk for robbery and related crimes. In the proposed study, three populations of business operators, representing various phases of program participation and implementation, will be selected from three of the six department jurisdictions. Business operators will be interviewed using an instrument developed from social marketing, health behavior and social support network models. The purpose of the interviews is to identify factors that would influence business operator use of an evidence-based program, including the identification of social networks that may lend credibility and acceptability of the program, and therefore greater program uptake. Members of these social networks will then be convened for focus group interviews to identify how they may support outreach and recruitment efforts. Both qualitative and quantitative methods will be used to address the aims.