Patient Awareness and Consumer Education Research Cente*

消费者的知识、价值观和偏好被认为是医疗保健利用的驱动因素。 随着过去几十年的治疗进展，对于给定的临床，通常有多种选择。 不同的风险-收益比的问题；然而，患者与医生相处的时间越来越少，并且 经常从其他来源获得信息，如媒体或直接面向消费者的广告。我们 建议创建一个综合性的跨学科的患者意识和消费者教育 研究中心的总体愿景是通过以下方式支持和增强医疗保健消费者的能力 明智的决策。研究中心的使命将是制定一项卓越的计划，以改进 消费者通过研究、教育和治疗认识到治疗的好处和风险 传播，以消费者及其供应商为目标。我们未来五年的战略规划是 以下是具体目标： 目标1建立一个跨学科的卓越研究中心的基础设施，以进行和支持 与患者和消费者的健康沟通相关的研究和教育倡议。 目标2制定一项全面的研究计划，以评估以下方法、应用和结果 健康传播战略。这一目标将通过以下方式实现：(1)制定方法论 基础设施，以支持研究人员在这些领域发起的努力(例如，协助提出赠款建议， 合作努力、资源贡献)；(2)开展四个示范项目 目标3建立消费者健康咨询信息网(CHAIN)，为RAPID部署一个系统 对新出现的治疗问题的反应。 目的4传播和实施中心制定的信息。 这些业务目标将通过在区域协调中心内设立三个核心来实现：(1)研究和 培训核心；(Ii)方法核心；(Iii)教育和传播核心(包括链)。 我们确定了四个主要主题，将指导我们的战略研究、教育和传播 计划：(1)健康交流和消费者教育；(2)临床医生与患者的互动；(3)健康 决策；以及(Iv)患者对治疗建议的依从性。

Consumers' knowledge, values, and preferences are being recognized as drivers of health care utilization. With the therapeutic advances in the last decades, there are usually multiple options for a given clinical problem with different risk-benefit ratios; yet, patients spend less and less time with their physicians, and often get information from alternate sources, such as the media or direct-to-consumer advertising. We propose the creation of a comprehensive interdisciplinary Patient Awareness and Consumer Education Research Center with an overarching vision of supporting and empowering consumers of healthcare through informed decision-making. The mission of the RC will be to develop a program of excellence to improve consumers' awareness of the benefits and risks of therapeutics through research, education, and dissemination, targeting consumers and their providers. Our strategic plan for the next five years has the following specific aims: Aim 1 To establish the infrastructure for an interdisciplinary RC of excellence to conduct and support research and educational initiatives related to health communication for patients and consumers. Aim 2 To develop a comprehensive research program to evaluate methods, application and outcomes of health communication strategies. This aim will be achieved by: (i) Developing the methodological infrastructure to support investigator-initiated efforts in these areas (e.g. assistancewith grant proposals, collaborative efforts, contribution of resources); (ii) Conducting four demonstration projects Aim 3 To establish a Consumer Health Advisory Information Network (CHAIN) to deploy a system for rapid response to emerging therapeutic issues. Aim 4 To disseminate and implement the information developed by the RC. These operationalaims will be achieved through the creation of three cores within the RC: (i) Research and Training Core; (ii) Methods Core; and (iii) Education and Dissemination Core (including CHAIN). We have identified four major themes which will guide our strategic research, education and dissemination plan: (i) Health communication and consumer education; (ii)Clinician-patient interactions; (iii) Health decision-making; and (iv) Patient adherence to therapeutic recommendations.