Evaluating the Interfaces and Interactions between Decision Makers and Decision Support and Information Systems in Electronic Business to Improve Decision Maker Effectiveness

人机系统研究，工业工程的一个子集，包括如何最好地使用户通过人机界面与基于计算机的系统进行交互的评估。我们的目标是调查和评估如何改进电子商务中决策者与基于计算机的决策支持和信息系统（以下简称DSIS）之间的交互（通过接口）来提高决策者的效率。******电子商务为决策者提供了获取互联网上大量产品信息的途径，并提供来自各种DSIS来源的评估性信息和建议；包括：产品推荐代理（根据买家的需求进行购买推荐），专家建议，其他消费者的评论，以及社会和专业网络。虽然这些有助于做出更明智的选择，但缺点是，如此广泛的产品信息可能会导致决策者的信息和认知过载；此外，建议和信息来源可能提供不同的意见，从而造成协调它们以找到最佳行动方针的额外负担。******这个拟议的研究计划的总体目标是改善电子商务中的采购决策，以提高加拿大组织的效率和有效性。为了实现这一目标，我计划调查：******1)如何帮助决策者应对复杂性，使他们能够应用一致性寻求策略来找到由众多来源提供的建议的共性，例如，推荐代理和专家的建议。***2)如何通过允许推荐改进反馈来实现DSIS与决策者的一致性，以指示如何根据决策者的需求调整推荐以实现更好的个性化。***3)如何增加决策者对决策决策系统的控制，以减少对决策决策系统建议的负面抵制，从而允许人的创造力，并增加利用决策决策系统的可能性***4)了解一组决策者（而不是一个人）如何最好地与基于计算机的决策决策系统进行交互，以及哪种类型的接口适合这种交互。******这个研究项目很重要，因为：1)关于如何整合电子商务中多个来源提供的建议的工作很少；2)迄今为止，重点一直放在调查个人决策者上，在很大程度上忽视了电子商务中使用DSIS对群体决策的潜在支持；3)我们需要了解如何通过让用户控制他们的DSIS，而不是强加限制性或自动化系统，从而允许个人和群体在决策中发挥创造力。最好地将人民的专业知识与战略与发展问题研究所的专业知识结合起来，以更好地发挥协同作用。

Research in human-computer systems, a subset of Industrial Engineering, includes the assessment of how to best enable users to interact with computer-based systems via human-computer interfaces. Our goal is to investigate and evaluate how improving the interaction (via interfaces) between decision-makers and computer-based decision support and information systems (henceforth referred to as DSIS) in electronic business increases decision-makers' effectiveness.******Electronic-business provides decision-makers access to information about a vast array of products available on the Internet, and providing evaluative information and advice from a variety of DSIS sources; including: product recommendation agents (which make purchasing recommendations based on the needs elicited from buyers), experts' advice, other consumers' reviews, as well as social and professional networks. While these help make more informed choices, the downside is that such extensive information about products may cause information and cognitive overload for the decision-maker; plus, recommendations and information sources might provide divergent advice, creating the additional burden of reconciling them to find the best course of action.******The overall objective of this proposed research program is to improve purchasing decision-making in electronic commerce in order to improve the efficiency and effectiveness of Canadian organizations. Towards achieving this goal, I plan to investigate:******1) How to help decision-makers cope with complexity by enabling them to apply consistency seeking strategies to find commonalities of advice provided by a multitude of sources, such as, recommendation agents and experts' advice. ***2) How to achieve consistency between DSIS and decision-makers by allowing recommendation improvement feedback to indicate how the recommendations can be adjusted to achieve better personalization with decision-makers' needs.***3) How to increase the decision-maker's control over DSIS to reduce negative reactance to DSIS recommendations in order to allow for human creativity, and increase the likelihood of DSIS utilization***4) Understanding how a group of decision-makers (rather than one individual) can best interact with computer-based DSIS and what type of interfaces are suitable for such interactions.******This research program is important since: 1)There is little work on how advice provided from multiple sources in electronic-business can be integrated, 2) To date the focus has been on investigating individual decision-makers, largely ignoring potential support for group decision-making via DSIS use in electronic-business, 3) We need to understand how to allow for individual and group creativity in decision-making by putting users in control of their DSIS, rather than imposing restrictive or automated systems, to best combine peoples' expertise with that of DSIS for better synergies.