Utilizing Innovative Location Analytics to Enhance the Gas Station Site Selection Process

Somerleed Properties是一家房地产开发公司，通常购买土地、建造建筑，并与公司或特许经营公司签订长期租约。它在新斯科舍省的皮图、安提贡尼什、雅茅斯和达特茅斯等地点使用了这种模式，在这些地点，加油站的组合零售安排与其他零售业务(如快餐店、快递店和/或便利店)共享一个地点。这种安排为客户提供了方便，可以一站式满足他们的所有需求，这是很常见的。选址是这些业务整体成功的关键一步。*拟议的项目将专注于新斯科舍省的选址机会，但预计该技术可应用于整个加拿大。潜在的贸易领域将根据竞争对手、现有业务的相互竞争和潜在的销售情况进行排名和分析。这个研究项目的一个关键部分将是开发一种模型，以描述驾车通过贸易区的客户。*Somerleed Properties希望与NSCC-COGS合作，研究利用创新的位置分析来支持商业位置投资决策的机会。*

Somerled Properties is a real estate development company that typically purchases land, constructs the buildings, and enters into long-term leases with a corporate company or franchise. It has used this model at Nova Scotia locations such Pictou, Antigonish, Yarmouth, and Dartmouth where a combined retail arrangement of a gas station combined with other retail businesses such as quick service restaurants, express stores, and/or convenience stores share a location. It is common to see this arrangement providing customers the convenience of making one stop for all of their needs. The selection of a site location is a critical step in the overall success of these operations.****The proposed project will focus on site selection opportunities in Nova Scotia, however it's expected that the technology can be applied across Canada. Potential trade areas will be ranked and analyzed based on competitors, existing business cannibalization, and potential sales. A key part of this research project will be developing a model to profile customers driving through the trade area. ****Somerled Properties would like to collaborate with NSCC - COGS to investigate opportunities to exploit innovative location analytics to support business location investment decisions.****