Relevance and Risk: Pilot Studies of Risk Information, Risk Perception and Intended Protective Behavior

有效的风险沟通已被证明取决于一些 的因素，包括观众的参与程度， 信息对受众的相关性以及 观众来处理信息。 的目的 项目的目的是探讨风险相关性的决定因素， 一系列试点研究。 它首先假设， 相关性的判断是基于 相关性判断的对象（个人或团体， 等等）。和风险信息的对象。 任何 个人，关于自己的信息是最相关的。 相对 专家判断、公众判断的相关性才能成立 或有偏见的，即基于相似性的特征， 与个人面临的风险程度有关。 测试 这种关联决定因素的理论， 相似性将在实验室环境中操作。 这 应该揭示相似性的哪些特征对 相关性和风险。 此外，信息获取任务 也将允许研究相关性判断是如何做出的 相关性和否定性之间的关系。 焦点小组 讨论将有助于理解如何处理相关性 在人际关系中自发地发生。 自我描述 将提供有关个人使用的功能的信息， 在不同的背景下描述自己。 最后 专家风险分析师的判断将作为基础， 评估外行对相关性判断的有效性。所有这些 试点研究将被用来发展一个理论的相关性， 风险沟通，并完善其研究方法。 不仅 这项研究是否能推进对风险的思考 信息和回应，但它也可能有 更广泛地应用于信息处理的其他领域， 接待

Effective risk communication has been shown to depend on a number of factors, including the level of involvement of the audience, the relevance of the message for the audience and the ability of the audience to process the information. The objective of this project is to explore the determinants of risk relevance in a series of pilot studies. It begins with the assumption that judgments of relevance are based on the similarity between the object of the relevance judgment (an individual or community, etc.) and the object of the risk information. For any individual, information about oneself is most relevant. Relative to expert judgments, public judgments of relevance can be valid or biased, i.e. based on features of similarity that are not related to the level of risk faced by the individual. To test this theory of the determinants of relevance, the features of similarity will be manipulated in a laboratory setting. This should reveal what features of similarity have the most effect on relevance and risk. Further, an information acquisition task will permit the study of how relevance judgments are made as well as the relations between relevance and denial. Focus-group discussions will help in understanding how relevance is dealt with spontaneously in interpersonal settings. Self descriptions will provide information about the features individuals use to characterize themselves in varying contexts. Finally, the judgments of expert risk analysts will used as the basis for assessing the validity of lay judgments of relevance. All these pilot studies will be used to develop a theory of relevance in risk communication and to refine methods for its study. Not only does this research promise to advance thinking about risk information and response to it, but it is also likely to have broader application to other areas of information processing and reception.