ITR: Research on Recruiting Middle School Minority and Majority Girls into a High School IT Magnet

EIA-0220130 Barker，Lecia J.Garvin-Doxas，Ronda K.U.Colorado at BoulderTitle：ITR：关于招收中学少数族裔和多数族裔女孩进入高中IT磁铁的研究这个由ITR和ITWF资助的项目的总体目标是增加女性和少数族裔在信息技术关键职业生涯中的参与。妇女和少数群体对信息技术(IT)的更多参与将带来更广泛的视角，以研究、开发和支持IT产品和服务；增加社会公平；扩大IT专业劳动力的规模和多样性。先前的研究表明，中学对女孩来说是一个关键时刻，因为女孩在中学时开始做出选择，更多地受到刻板印象的职业选择和其他基于文化的信念的影响，而不是她们真正的兴趣。这个项目是一项广泛的三角研究，考察了说服中学女生进入公立计算机磁铁高中的招生信息和方法。该磁铁提供三个信息技术轨道，并从一个多元化地区的22所中学招募人才，服务于71,000名儿童(55%西班牙裔，21%白人，20%非裔美国人，3%亚洲人，1%印第安人)。该项目采用了一种交流的方法来研究招聘，在这种情况下，招聘被视为一种说服行为。这使得可以重点关注：信息的内容及其如何在特定的社会背景下影响特定的受众(而不是其他人)；招聘人员的个人特征；以及招聘人员、被招聘人员和社会/文化环境之间的互动过程。由于说服是一种文化背景下的成就，因此不同的群体会有所不同，因此数据将根据人口统计信息进行收集、分析和报告。科罗拉多大学博尔德分校主要的校园学术倡议，技术、学习和社会联盟(ATLAS)，为这个项目提供了大部分结构。阿特拉斯开发了一个面向所有本科生的IT证书项目(技术、艺术和媒体证书)，吸引了令人惊讶的高比例女性。招聘研究的一部分争取到了这些学生和课程的帮助。研究结果将通过会议报告、出版物和信息网站广泛传播，特别注意接触到制定政策决策并能够产生真正变化的受众。

EIA - 0220130Barker, Lecia J.Garvin-Doxas, Ronda K. U. Colorado at BoulderTitle: ITR: Research on Recruiting Middle School Minority and Majority Girls into a High School IT MagnetThe overarching goal of this ITR-and ITWF-funded project is to increase the participation of women and minorities in the critical professional careers in information technology. Increased participation in information technology (IT) by women and minorities will lead to broader perspectives from which IT products and services are researched, developed, and supported; increased social equity; and greater size and diversity in the IT professional workforce. Prior research shows that middle school is a critical juncture for girls, since it is at middle school when girls begin to make choices more heavily influenced by stereotypical career choices and other culture-based beliefs than their genuine interests. This project is an extensive, triangulated study examining the recruiting messages and methods that persuade middle school girls to enroll in a public computer magnet high school. The magnet offers three information technology tracks and recruits from 22 middle schools in a diverse district serving 71,000 children (55% Hispanic, 21% white, 20% African-American, 3% Asian, 1% Native American). The project takes a communicative approach to the study of recruiting, in which recruiting is considered an act of persuasion. This permits a focus on: the content of messages and how they affect particular audiences (and not others) in particular social contexts; the individual characteristics of the recruiter; and the interactive processes among the recruiter, the recruited, and the social/cultural setting. Since persuasion is a culturally situated accomplishment and therefore will vary by group, data will be gathered, analyzed, and reported according to demographic information. The University of Colorado-Boulder's principal campus-wide academic initiative, the Alliance for Technology, Learning, and Society (ATLAS), provides much of the structure for this project. ATLAS developed an IT certificate program open to all undergraduates (Technology, Arts, and Media certificate) which is attracting a surprisingly high percentage of women. Part of the recruiting research enlists the help of these students and the TAM curriculum. The results of the research will be widely disseminated through conference presentations, publications, and an information web site with special attention to reaching audiences that make policy decisions and can effect real change.