ITR: Research on Recruiting Middle School Minority and Majority Girls into a High School IT Magnet

2013年12月20日，美国国家航空航天局（EIA），2013年12月20日，美国国家航空航天局（EIA），2013年12月20日。联合科罗拉多在博尔德标题：ITR：研究招聘中学少数民族和多数民族女孩进入高中IT磁铁这个ITR和ITWF资助的项目的总体目标是增加妇女和少数民族在信息技术的关键职业生涯的参与。 妇女和少数族裔更多地参与信息技术，将使信息技术产品和服务的研究、开发和支持有更广阔的视角;增加社会公平;扩大信息技术专业人员队伍的规模和多样性。 先前的研究表明，中学对女孩来说是一个关键时刻，因为正是在中学，女孩开始做出选择时，受到陈规定型的职业选择和其他基于文化的信念的影响比真正的兴趣更大。 这个项目是一个广泛的，三角形的研究，检查招聘信息和方法，说服中学女生报名参加一个公共计算机磁铁高中。 磁铁提供三个信息技术轨道和招聘从22所中学在一个多样化的地区服务71,000名儿童（55%西班牙裔，21%白色，20%非洲裔美国人，3%亚洲人，1%美洲原住民）。 该项目采用交际的方法来研究招聘，其中招聘被认为是一种说服行为。 这就可以把重点放在：信息的内容及其在特定社会背景下如何影响特定受众（而不是其他人）;招聘人员的个人特征;以及招聘人员、被招聘者和社会/文化环境之间的互动过程。 由于说服是一种文化上的成就，因此会因群体而异，因此数据将根据人口统计信息进行收集、分析和报告。 科罗拉多大学博尔德分校的主要校园学术倡议，技术，学习和社会联盟（ATLAS），为这个项目提供了大部分的结构。 ATLAS开发了一个向所有本科生开放的信息技术证书课程（技术、艺术和媒体证书），吸引了惊人的高比例的女性。 招聘研究的一部分寻求这些学生和TAM课程的帮助。 研究结果将通过会议介绍、出版物和信息网站广泛传播，特别注意接触到作出政策决定和能够带来真实的变化的受众。

EIA - 0220130Barker, Lecia J.Garvin-Doxas, Ronda K. U. Colorado at BoulderTitle: ITR: Research on Recruiting Middle School Minority and Majority Girls into a High School IT MagnetThe overarching goal of this ITR-and ITWF-funded project is to increase the participation of women and minorities in the critical professional careers in information technology. Increased participation in information technology (IT) by women and minorities will lead to broader perspectives from which IT products and services are researched, developed, and supported; increased social equity; and greater size and diversity in the IT professional workforce. Prior research shows that middle school is a critical juncture for girls, since it is at middle school when girls begin to make choices more heavily influenced by stereotypical career choices and other culture-based beliefs than their genuine interests. This project is an extensive, triangulated study examining the recruiting messages and methods that persuade middle school girls to enroll in a public computer magnet high school. The magnet offers three information technology tracks and recruits from 22 middle schools in a diverse district serving 71,000 children (55% Hispanic, 21% white, 20% African-American, 3% Asian, 1% Native American). The project takes a communicative approach to the study of recruiting, in which recruiting is considered an act of persuasion. This permits a focus on: the content of messages and how they affect particular audiences (and not others) in particular social contexts; the individual characteristics of the recruiter; and the interactive processes among the recruiter, the recruited, and the social/cultural setting. Since persuasion is a culturally situated accomplishment and therefore will vary by group, data will be gathered, analyzed, and reported according to demographic information. The University of Colorado-Boulder's principal campus-wide academic initiative, the Alliance for Technology, Learning, and Society (ATLAS), provides much of the structure for this project. ATLAS developed an IT certificate program open to all undergraduates (Technology, Arts, and Media certificate) which is attracting a surprisingly high percentage of women. Part of the recruiting research enlists the help of these students and the TAM curriculum. The results of the research will be widely disseminated through conference presentations, publications, and an information web site with special attention to reaching audiences that make policy decisions and can effect real change.