ITR: Research on Recruiting Middle School Minority and Majority Girls into a High School IT Magnet

barker, Lecia J.Garvin-Doxas, Ronda K. U. Colorado at boulder标题：ITR：招募中学少数族裔和多数族裔女孩进入高中IT领域的研究这个ITR和itwf资助的项目的总体目标是增加妇女和少数族裔在信息技术关键专业职业中的参与。妇女和少数族裔对资讯科技的更多参与，将为资讯科技产品和服务的研究、开发和支持带来更广阔的视角；增加社会公平；以及IT专业人员的规模和多样性。先前的研究表明，中学对女孩来说是一个关键的阶段，因为正是在中学阶段，女孩开始做出更多的选择，这些选择更多地受到刻板的职业选择和其他基于文化的信念的影响，而不是她们真正的兴趣。这个项目是一项广泛的三角研究，研究了说服中学女生进入一所公立计算机吸引高中的招聘信息和方法。磁体项目提供三条信息技术课程，招募对象来自一个多元化地区的22所中学，为71,000名儿童提供服务（55%的西班牙裔，21%的白人，20%的非裔美国人，3%的亚裔，1%的印第安人）。该项目采用交际方法来研究招聘，其中招聘被认为是一种说服行为。这允许关注：信息的内容以及它们如何影响特定社会背景下的特定受众（而不是其他人）；招聘人员的个人特点；以及招聘人员、被招聘人员和社会/文化环境之间的互动过程。由于说服是一种文化背景下的成就，因此会因群体而异，因此将根据人口统计信息收集、分析和报告数据。科罗拉多大学博尔德分校的主要校园学术倡议，技术，学习和社会联盟（ATLAS），为该项目提供了大部分结构。ATLAS开发了面向所有本科生的IT证书课程（技术、艺术和媒体证书），吸引了惊人的高比例的女性。招募研究的一部分是寻求这些学生和TAM课程的帮助。研究的结果将通过会议发言、出版物和一个信息网站广泛传播，并特别注意接触到作出政策决定并能产生真正变化的受众。

EIA - 0220130Barker, Lecia J.Garvin-Doxas, Ronda K. U. Colorado at BoulderTitle: ITR: Research on Recruiting Middle School Minority and Majority Girls into a High School IT MagnetThe overarching goal of this ITR-and ITWF-funded project is to increase the participation of women and minorities in the critical professional careers in information technology. Increased participation in information technology (IT) by women and minorities will lead to broader perspectives from which IT products and services are researched, developed, and supported; increased social equity; and greater size and diversity in the IT professional workforce. Prior research shows that middle school is a critical juncture for girls, since it is at middle school when girls begin to make choices more heavily influenced by stereotypical career choices and other culture-based beliefs than their genuine interests. This project is an extensive, triangulated study examining the recruiting messages and methods that persuade middle school girls to enroll in a public computer magnet high school. The magnet offers three information technology tracks and recruits from 22 middle schools in a diverse district serving 71,000 children (55% Hispanic, 21% white, 20% African-American, 3% Asian, 1% Native American). The project takes a communicative approach to the study of recruiting, in which recruiting is considered an act of persuasion. This permits a focus on: the content of messages and how they affect particular audiences (and not others) in particular social contexts; the individual characteristics of the recruiter; and the interactive processes among the recruiter, the recruited, and the social/cultural setting. Since persuasion is a culturally situated accomplishment and therefore will vary by group, data will be gathered, analyzed, and reported according to demographic information. The University of Colorado-Boulder's principal campus-wide academic initiative, the Alliance for Technology, Learning, and Society (ATLAS), provides much of the structure for this project. ATLAS developed an IT certificate program open to all undergraduates (Technology, Arts, and Media certificate) which is attracting a surprisingly high percentage of women. Part of the recruiting research enlists the help of these students and the TAM curriculum. The results of the research will be widely disseminated through conference presentations, publications, and an information web site with special attention to reaching audiences that make policy decisions and can effect real change.