Beyond Marketing to Stealth Recruitment: Creating ICT Pathways from High School to College and Work for Underrepresented Groups

加州中部海岸地区包括四所社区学院，为大量农村学生、拉丁裔/a学生和女性学生服务。然而，尽管靠近硅谷和旧金山的高科技中心，这些学生中很少有人接受计算机和信息技术领域的培训。该项目将建立技术教育途径，激励和准备来自代表性不足群体的农村高中生进入并停留在两条信息和通信技术(ICT)途径上：网络和软件与系统开发。该项目将试行一种方法，涉及建立牢固、可持续的合作伙伴关系，并使用媒体计算将ICT技能注入数字媒体高中课堂，并使其与大学课堂和劳动力需求保持一致。这种“秘密招聘”的方法与大多数试图说服学生相信ICT课程的价值的营销方法形成了鲜明对比，相反，它利用了学生？对数字媒体的兴趣，并将他们的学习结合起来。这一方法将由两所社区大学与高中教师、雇主和中介组织合作开发和试点测试。这种干预可能有助于我们理解如何有效地将高中、社区大学和行业代表聚集在一起，以建立牢固、可持续的合作伙伴关系和连贯的路径，以及如何将深度ICT学习融入数字媒体课堂。该项目还将确定秘密营销方法是否有效，以招收更多样化的学生群体进入ICT课程，并为他们准备和激励他们满足劳动力需求。该工作旨在通过瞄准正在使用计算机但尚未考虑ICT领域的CTE课程的学生，解决受过高科技劳动力培训的美国工人短缺的问题。其他影响包括为信息和通信技术方面的高中教师提供培训、支持和资源，以及为大学教职员工招聘和留住代表性不足的学生提供培训、支持和资源。如果有效，该项目将产生一项可扩展的战略，以增加考虑和从事信息和通信技术培训和工作的学生的数量和多样性，包括来自农村的学生。

The Central California Coast region includes four community colleges that serve large numbers of rural, Latino/a and female students. However, few of these students receive training in computer and information technology fields, despite being in close proximity to the high-technology hubs of Silicon Valley and San Francisco.This project will build technical education pathways that motivate and prepare rural, high school students from underrepresented groups to enter and stay on two information and communications technology (ICT) pathways: Networking, and Software and Systems Development. The project will pilot test an approach that involves building strong, sustainable partnerships and infusing ICT skills into digital media high school classes using media computation and aligning them with college classes and workforce needs. This "stealth recruitment" approach is in contrast to most efforts that take a marketing approach that tries to convince students of the value of ICT classes; instead it leverages students? interests in digital media and contextualizes their learning. The approach will be developed and pilot tested by two community colleges, in partnership with high school teachers, employers, and intermediary organizations.This intervention has the potential to contribute to our understanding of how to effectively bring together high school, community college, and industry representatives to build strong, sustainable partnerships and coherent pathways into ICT, and how to infuse deep ICT learning into digital media classes. The project will also determine whether a stealth marketing approach is effective for recruiting a more diverse student population into ICT courses and preparing and motivating them to meet workforce needs.Te work is designed to address a shortage of US workers trained for a high-technology workforce by targeting students in CTE courses that are using computers but not already considering an ICT field. Other impacts include providing training, support, and resources for high school teachers in ICT, and for college faculty in recruiting and retaining underrepresented students. If effective, the project will result in a scalable strategy to increase the number and diversity of students, including those from rural settings, that consider and pursue ICT training and jobs.