Beyond Marketing to Stealth Recruitment: Creating ICT Pathways from High School to College and Work for Underrepresented Groups

从营销到隐形招聘：创建从高中到大学的 ICT 途径并为代表性不足的群体工作

• 批准号: 1400654
• 负责人: Jill Denner
• 金额: $ 31.4万
• 依托单位: ETR Associates
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-10-01 至 2016-09-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1400654&HistoricalAwards=false
• 关键词: Beyond; Marketing; Stealth; Recruitment; Creating

The Central California Coast region includes four community colleges that serve large numbers of rural, Latino/a and female students. However, few of these students receive training in computer and information technology fields, despite being in close proximity to the high-technology hubs of Silicon Valley and San Francisco.This project will build technical education pathways that motivate and prepare rural, high school students from underrepresented groups to enter and stay on two information and communications technology (ICT) pathways: Networking, and Software and Systems Development. The project will pilot test an approach that involves building strong, sustainable partnerships and infusing ICT skills into digital media high school classes using media computation and aligning them with college classes and workforce needs. This "stealth recruitment" approach is in contrast to most efforts that take a marketing approach that tries to convince students of the value of ICT classes; instead it leverages students? interests in digital media and contextualizes their learning. The approach will be developed and pilot tested by two community colleges, in partnership with high school teachers, employers, and intermediary organizations.This intervention has the potential to contribute to our understanding of how to effectively bring together high school, community college, and industry representatives to build strong, sustainable partnerships and coherent pathways into ICT, and how to infuse deep ICT learning into digital media classes. The project will also determine whether a stealth marketing approach is effective for recruiting a more diverse student population into ICT courses and preparing and motivating them to meet workforce needs.Te work is designed to address a shortage of US workers trained for a high-technology workforce by targeting students in CTE courses that are using computers but not already considering an ICT field. Other impacts include providing training, support, and resources for high school teachers in ICT, and for college faculty in recruiting and retaining underrepresented students. If effective, the project will result in a scalable strategy to increase the number and diversity of students, including those from rural settings, that consider and pursue ICT training and jobs.

中加州海岸地区包括四所社区学院，为大量的农村、拉丁美洲和女性学生提供服务。然而，这些学生中很少有人接受计算机和信息技术领域的培训，尽管他们离硅谷和弗朗西斯科的高技术中心很近，该项目将建立技术教育途径，激励和培养代表性不足群体的农村高中学生进入并坚持两个信息和通信技术途径：网络以及软件和系统开发。该项目将对一种方法进行试点测试，该方法涉及建立强大、可持续的伙伴关系，利用媒体计算将信通技术技能注入数字媒体高中课堂，并使其与大学课堂和劳动力需求相一致。这种“隐形招聘”的方法与大多数试图说服学生相信信息和通信技术课程价值的营销方法相反;相反，它利用学生？对数字媒体感兴趣，并将他们的学习置于情境中。该方法将由两所社区学院与高中教师、雇主和中介组织合作开发和试点测试。这种干预有可能有助于我们了解如何有效地将高中、社区学院和行业代表聚集在一起，建立强大的、可持续的伙伴关系和通往信息通信技术的连贯途径，以及如何将深度ICT学习融入数字媒体课程。该项目还将确定隐形营销方法是否能有效地招募更多样化的学生群体参加信息通信技术课程，并为他们做好准备和激励他们满足劳动力需求。该项目旨在通过针对CTE课程中正在使用计算机但尚未考虑信息通信技术领域的学生，解决美国高科技劳动力培训工人短缺的问题。其他影响包括为高中教师提供信息和通信技术方面的培训、支持和资源，以及为大学教师招聘和留住代表性不足的学生提供培训、支持和资源。如果有效，该项目将产生一个可扩展的战略，以增加考虑和追求信通技术培训和工作的学生的数量和多样性，包括来自农村环境的学生。