Beyond Marketing to Stealth Recruitment: Creating ICT Pathways from High School to College and Work for Underrepresented Groups

从营销到隐形招聘：创建从高中到大学的 ICT 途径并为代表性不足的群体工作

• 批准号: 1400654
• 负责人: Jill Denner
• 金额: $ 31.4万
• 依托单位: ETR Associates
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-10-01 至 2016-09-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1400654&HistoricalAwards=false
• 关键词: Beyond; Marketing; Stealth; Recruitment; Creating

The Central California Coast region includes four community colleges that serve large numbers of rural, Latino/a and female students. However, few of these students receive training in computer and information technology fields, despite being in close proximity to the high-technology hubs of Silicon Valley and San Francisco.This project will build technical education pathways that motivate and prepare rural, high school students from underrepresented groups to enter and stay on two information and communications technology (ICT) pathways: Networking, and Software and Systems Development. The project will pilot test an approach that involves building strong, sustainable partnerships and infusing ICT skills into digital media high school classes using media computation and aligning them with college classes and workforce needs. This "stealth recruitment" approach is in contrast to most efforts that take a marketing approach that tries to convince students of the value of ICT classes; instead it leverages students? interests in digital media and contextualizes their learning. The approach will be developed and pilot tested by two community colleges, in partnership with high school teachers, employers, and intermediary organizations.This intervention has the potential to contribute to our understanding of how to effectively bring together high school, community college, and industry representatives to build strong, sustainable partnerships and coherent pathways into ICT, and how to infuse deep ICT learning into digital media classes. The project will also determine whether a stealth marketing approach is effective for recruiting a more diverse student population into ICT courses and preparing and motivating them to meet workforce needs.Te work is designed to address a shortage of US workers trained for a high-technology workforce by targeting students in CTE courses that are using computers but not already considering an ICT field. Other impacts include providing training, support, and resources for high school teachers in ICT, and for college faculty in recruiting and retaining underrepresented students. If effective, the project will result in a scalable strategy to increase the number and diversity of students, including those from rural settings, that consider and pursue ICT training and jobs.

加州中部海岸地区包括四所社区大学，这些大学为大量农村，拉丁裔/A和女学生提供服务。但是，尽管与硅谷和旧金山的高科技中心非常接近计算机和信息技术领域的培训，但该项目将建立技术教育途径，以激励和准备来自代表性不足的团体的农村高中生，以便在两种信息和通讯技术（ICT）中进入和留在两个信息和网络技术（ICT）：网络和系统的开发上：该项目将试行一种方法，涉及建立强大，可持续的合作伙伴关系，并使用媒体计算将ICT技能注入数字媒体高中课程中，并将其与大学课程和劳动力需求保持一致。这种“隐形招聘”方法与大多数努力相反，这些努力采用了一种营销方法，试图说服学生了解ICT课程的价值。相反，它利用学生？对数字媒体的兴趣并将其学习化。该方法将由两所社区大学开发和试点测试，并与高中教师，雇主和中介组织合作。这项干预有可能为我们理解如何有效地结合高中，社区大学和行业代表，以建立强大，可持续的伙伴关系，并建立强大的，可持续的伙伴关系，并与Infuse ICT ICT ICT ICT ICT融入ICT ICT。该项目还将确定Stealth营销方法是否有效地招募了更多样化的学生群体进入ICT课程，并准备和激励他们满足劳动力需求。DE工作旨在解决对培训高科技劳动力培训的美国工人的短缺，方法是通过使用计算机的CTE课程来定位，但尚未考虑使用ICT领域的CTE课程。其他影响包括为ICT中的高中教师提供培训，支持和资源，以及为招募和保留代表性不足的学生提供的大学教师。如果有效，该项目将导致一项可扩展的策略，以增加考虑并从事ICT培训和工作的学生的数量和多样性，包括农村环境中的学生的数量和多样性。