A Research on Transformation of the Federation System of Agricultural Cooperatives in Japan

日本农业合作社以三层联合制进行营销活动。虽然这一制度得到了一些制度和法律的支持，但营销环境的变化使这一制度向更适合的制度转变。由于缺乏对农产品本身、生产过程和消费的信息，凯泽公司不太适合向城市销售农产品。处于营销渠道的“中间人”是凯泽伦的弱势所在，“直销”也将成为农业合作社农产品营销的一条原则。由于该系统的每一层都将直接向用户销售，竞争将成为系统中的另一条规则和监管。

Agricultural Cooperatives in Japan have made marketing activities with their three stories federation system. Although the system has been supported by some institutions and laws, changes of marketing circumstances made the system transform to more suitable-one.Keizairens are not so suitable marketing firm to sell agri-products into cities because of their lack of information on the goods itself, the process of producing, and consumption of their products. Being "middle" in the marketing channel is the reason of Keizairens' weakness."Selling directly" will also become a principle of agri-products marketing of agricultural cooperatives. As each story of the system will sell directly to users, competition will become a another rule in the system as well as regulation.