Strategic Management and Corporate Social Responsibility

本研究旨在探讨企业社会责任与企业绩效之间的关系。本研究提出社会活动倡议、企业社会责任策略与企业绩效之研究架构。特别地，本研究着重探讨企业社会责任与公司绩效之间的“连结机制”。研究表明，企业社会责任战略和活动本身并不影响企业绩效，但联系机制影响企业社会责任与企业绩效之间的关系。

This study investigates the relationship between corporate social responsibility and corporate performance. This study formulates the framework on initiatives of social activities, CSR strategy, and corporate performance. In special, this study focus on the "linking mechanism", which moderates the relationship between CSR and corporate performance. This study demonstrates that CRS strategies and activities themselves do not affect corporate performance, but linking mechanism affects the relationship between CSR and corporate performance.