The multiples and Uniqueness in the market of Japanese ceramics industry : influence upon the management style and industrial organization

在本研究中，我考察了一个具有代表性的陶瓷产业区域，并通过问卷调查，明确了存在着多元化的分类轴线和市场。研究结果表明，陶瓷生产中心可以分为两个轴：一个是利用大批量生产系统的陶瓷产业，另一个是受艺术市场影响而专注于艺术形式的陶瓷艺术。分类轴影响着日本陶瓷生产中心所使用的公司治理、管理方式和销售渠道。此外，我们发现陶瓷产业和陶瓷艺术并不冲突，两者都可以维持，表明陶瓷产业拥有多元化的市场。

In this study, I examine a representative ceramic ware industry region, and through the use of questionnaire surveys, make clear that there is a multiplicity of classification axis and markets. Results of this study made clear that ceramic ware production centers can be classified using two axis: one is the ceramics industry which utilizes the mass production system, and the other is ceramic arts focusing on the art form while being influenced by the art market.The classification axis has an influence upon the corporate governance, management style, and sales channels used by the production centers of Japanese ceramic wares.Furthermore, we found that the ceramics industry and ceramic arts are not in conflict, and the fact that both can be maintained shows that the ceramics industry holds a multiplicity of markets.