Basic research for evolution of mere exposure effect study

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The purpose of the present study was to construct the model of the processing in which the favorable attitude was formed to the stimulus by frequently coming in contact with it (mere exposure effect). Although it was shown that the mere exposure effect had occurred to a higher-order inner image of stimuli than a physical presentation (bottom-up input), to a stimulus which was presented under threshold or which was not pay attention to, the mere exposure effect did not occur clearly. It was shown that not simple "mere contact" to stimulus but a higher-order representaion involved in the processing in which the favorable attitude was formed.