The factor of restoration-of-confidence and corporate evaluation in the regional company which caused the scandal

本研究的目的，是探讨造成丑闻的地区性公司，其信心恢复的因素。虽然条件维持（道歉，复发预防措施，治理重建等）由于信心的恢复是必要的，因此，最重要的是建立社会资本，作为信心恢复的基础。此外，还提出了提高客户忠诚度的重要性。

It is the purpose of this research that we discuss the factor which achieves restoration of confidence in the regional company which caused the scandal. Although the condition maintenance(an apology, recurrence preventive measures, governance reconstruction, etc.) for achieving restoration of confidence is necessities at worst, it is suggested that the important thing is the construction of the social capital as a base of restoration of confidence. Moreover, the importance of raising customer loyalty is also suggested.