Building of policy-mixed program against environmental pollutions : application of red-soil-GAP, direct payments for farmers and collaboration principle

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As an agri-environmental policy against environmental pollution like coral bleaching caused by terrestrial runoff from agricultural lands (e.g. sugar cane, pine apple), we attempted to make a policy-mixed program constructed from red-soil GAP (good agricultural practices) , direct payments for protection by farmers and CRM (cause related marketing) .Because direct payments for red-soil protection are technique-specific art of environmental policy, we developed a technical guideline of red-soil GAP that divides techniques between normative ones which should be applied by farmers and voluntary ones which can be financially supported. Additionally we found the political importance of financial effect balances between possible direct payment measures in order to lead farmers to a socially desirable technical choice.We also identified the characteristics of potential sponsor firms and products/services, which the efforts toward the preservation of the coral reefs should establish patnership with, for effective CRM practices.