Structural transformation of ceramics production center multiples and spacifity in the market

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In this study, I examine a representative ceramic ware industry region, and through the use of questionnaire surveys, make clear that there is a multiplicity of classification axis and markets.Results of this study made clear that ceramic ware production centers can be classified using two axis: one is the ceramics industry which utilizes the mass production system, and the other is ceramic arts focusing on the art form while being influenced by the art market. The classification axis has an influence upon the corporate governance, management style, and sales channels used by the production centers of Japanese ceramic wares.Furthermore, we found that the ceramics industry and ceramic arts are not in conflict, and the fact that both can be maintained shows that the ceramics industry holds a multiplicity of markets.