Behavioural science workplace training in multi-country businesses in Europe

欧洲多国企业的行为科学工作场所培训

• 批准号: 10019854
• 金额: $ 2.66万
• 依托单位: KULTRALAB LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10019854
• 关键词: Behavioural; science; workplace; training; multi

KultraLab is a behavioural science & technology consulting firm, focused on empowering consumer organisations to create sustainable behavioural change. We have been developing Kultra, a service due to be launched in late 2021\. Large organisations, and retail in particular is facing a generational challenge with COVID-19 accelerating the shift to online working and shopping. To meet the increasing expectations of consumers retail has to provide a service that must go beyond already high standards in the industry. To do so, staff have to be empowered to provide the best possible service. Kultra gives employees in multi-site companies a tool in their hands that prompts them to complete individualised training packages and to network with team members around peer support and collaborative learning. All powered by the latest understanding from behavioural science and AI sentiment analysis and natural language processing.Kultra involves base capability of companies and individuals being assessed through a questionnaire. A Behavioural Change Platform suggests tailored learning packages they can access through their devices. An AI chat-bot prompts them to maintain their progress and reinforce their learning, combating the forgetting curve. From here, employees are prompted to communicate with team members around this training focused on personal growth, encouraging collaborative learning and team cohesion.Behaviours learned include active listening, critical thinking and data literacy, creating a workforce better equipped to grow in their careers and meet the needs of customers.Kultra is aimed at companies that are not just multi-site, but are often multi-country. Behavioural science also tells us individuals from different countries tend to react in slightly different ways. This GCF funding enables KultraLabs to validate their approach with a typical target company that has offices in Holland, Germany and France. These are core countries in the European markets and an approach that works there is indicative of success elsewhere.Kultra will explore this market more generally, and build an approach to unite employees to meet the opportunities of this new era, meeting and sharing their learning no matter which country they are working in. To meet the needs of the customers of the globally minded companies that drive economic growth.

KultraLab是一家行为科学和技术咨询公司，专注于帮助消费者组织创造可持续的行为改变。我们一直在开发Kultra，这项服务将于2021年底推出。随着COVID-19加速向在线工作和购物的转变，大型组织，尤其是零售业正面临着一个世代的挑战。为了满足消费者日益增长的期望，零售业必须提供超越行业高标准的服务。要做到这一点，就必须赋予工作人员提供最佳服务的能力。Kultra为多站点公司的员工提供了一个工具，可以促使他们完成个性化的培训包，并与团队成员建立伙伴支持和协作学习的网络。所有这些都基于行为科学和人工智能情感分析和自然语言处理的最新理解。Kultra涉及通过问卷调查评估公司和个人的基本能力。行为改变平台建议他们可以通过他们的设备访问量身定制的学习包。人工智能聊天机器人提示他们保持进步并加强学习，对抗遗忘曲线。从这里开始，员工将被要求围绕这个培训与团队成员进行交流，重点关注个人成长，鼓励协作学习和团队凝聚力，学习到的行为包括积极倾听、批判性思维和数据素养，从而打造一支更好的员工队伍，使其能够在职业生涯中成长并满足客户需求。Kultra针对的不仅仅是多地点的公司，而且往往是跨国公司。行为科学还告诉我们，来自不同国家的人的反应往往略有不同。这笔GCF资金使KultraLabs能够与在荷兰、德国和法国设有办事处的典型目标公司一起验证他们的方法。这些国家是欧洲市场的核心国家，在那里工作的方法表明在其他地方取得了成功。Kultra将更广泛地探索这个市场，并建立一种方法来团结员工，以迎接这个新时代的机遇，无论他们在哪个国家工作，都能交流和分享他们的学习。满足全球化公司客户的需求，推动经济增长。