Behavioural science workplace training in multi-country businesses in Europe

KultraLab是一家行为科学和技术咨询公司，专注于授权消费者组织创造可持续的行为改变。我们一直在开发Kultra，这项服务将于2021年底推出。随着COVID-19加速向在线工作和购物的转变，大型组织，尤其是零售业正面临着代际挑战。为了满足消费者日益增长的期望，零售必须提供一种服务，必须超越已经很高的行业标准。要做到这一点，必须授权工作人员提供尽可能最好的服务。Kultra为多地点公司的员工提供了一种工具，促使他们完成个性化的培训包，并围绕同伴支持和协作学习与团队成员建立联系。所有这些都是由行为科学、人工智能情绪分析和自然语言处理的最新理解所驱动的。Kultra通过问卷对公司和个人的基本能力进行评估。行为改变平台（behavioral Change Platform）建议，他们可以通过自己的设备访问量身定制的学习包。一个人工智能聊天机器人会提示他们保持进步，加强学习，对抗遗忘曲线。从这里开始，员工被提示与团队成员围绕这个培训进行沟通，重点是个人成长，鼓励合作学习和团队凝聚力。学习到的行为包括积极倾听、批判性思维和数据素养，从而培养出更有能力在职业生涯中成长并满足客户需求的员工。Kultra针对的不仅仅是多地点的公司，而且往往是多个国家的公司。行为科学还告诉我们，不同国家的人的反应方式往往略有不同。GCF的资金使KultraLabs能够与在荷兰、德国和法国设有办事处的典型目标公司验证他们的方法。这些都是欧洲市场的核心国家，在这些国家行之有效的方法预示着在其他地方也能取得成功。Kultra将更广泛地探索这个市场，并建立一种方法来团结员工，以迎接这个新时代的机遇，无论他们在哪个国家工作，都可以见面并分享他们的学习。满足具有全球思维的公司客户的需求，推动经济增长。

KultraLab is a behavioural science & technology consulting firm, focused on empowering consumer organisations to create sustainable behavioural change. We have been developing Kultra, a service due to be launched in late 2021\. Large organisations, and retail in particular is facing a generational challenge with COVID-19 accelerating the shift to online working and shopping. To meet the increasing expectations of consumers retail has to provide a service that must go beyond already high standards in the industry. To do so, staff have to be empowered to provide the best possible service. Kultra gives employees in multi-site companies a tool in their hands that prompts them to complete individualised training packages and to network with team members around peer support and collaborative learning. All powered by the latest understanding from behavioural science and AI sentiment analysis and natural language processing.Kultra involves base capability of companies and individuals being assessed through a questionnaire. A Behavioural Change Platform suggests tailored learning packages they can access through their devices. An AI chat-bot prompts them to maintain their progress and reinforce their learning, combating the forgetting curve. From here, employees are prompted to communicate with team members around this training focused on personal growth, encouraging collaborative learning and team cohesion.Behaviours learned include active listening, critical thinking and data literacy, creating a workforce better equipped to grow in their careers and meet the needs of customers.Kultra is aimed at companies that are not just multi-site, but are often multi-country. Behavioural science also tells us individuals from different countries tend to react in slightly different ways. This GCF funding enables KultraLabs to validate their approach with a typical target company that has offices in Holland, Germany and France. These are core countries in the European markets and an approach that works there is indicative of success elsewhere.Kultra will explore this market more generally, and build an approach to unite employees to meet the opportunities of this new era, meeting and sharing their learning no matter which country they are working in. To meet the needs of the customers of the globally minded companies that drive economic growth.