Behavioural science workplace training in multi-country businesses in Europe

KUltraLab是一家行为科学和技术咨询公司，专注于赋予消费者组织权力，以创造可持续的行为改变。我们一直在开发KUltra，这项服务将于2021年底推出。随着新冠肺炎加快向在线工作和购物的转变，大型组织，尤其是零售业，正面临着代际挑战。为了满足消费者日益增长的期望，零售业必须提供超出行业内已经很高的标准的服务。要做到这一点，必须授权工作人员提供尽可能好的服务。KUltra为多地点公司的员工提供了一个工具，促使他们完成个性化的培训包，并围绕同行支持和协作学习与团队成员建立网络。所有这些都基于行为科学、人工智能情感分析和自然语言处理的最新理解。KUltra涉及通过问卷评估公司和个人的基础能力。行为改变平台建议他们可以通过自己的设备访问定制的学习包。一个AI聊天机器人会提示他们保持进步，加强学习，与遗忘曲线作斗争。从这里开始，员工会被鼓励围绕这一关注个人成长、鼓励协作学习和团队凝聚力的培训与团队成员进行沟通。学习的行为包括积极倾听、批判性思维和数据素养，培养一支更好地为职业发展和满足客户需求做好准备的员工队伍。KULTRA面向的不仅仅是多个地点的公司，而且往往是多个国家的公司。行为科学还告诉我们，来自不同国家的人的反应方式往往略有不同。这笔GCF资金使KUltraLabs能够通过在荷兰、德国和法国设有办事处的典型目标公司来验证他们的方法。这些都是欧洲市场的核心国家，在那里奏效的方法在其他地方也是成功的标志。KUltra将更广泛地探索这个市场，并建立一种方法，团结员工迎接这个新时代的机遇，无论他们在哪个国家工作，都可以见面和分享他们的学习。以满足推动经济增长的具有全球意识的公司客户的需求。

KultraLab is a behavioural science & technology consulting firm, focused on empowering consumer organisations to create sustainable behavioural change. We have been developing Kultra, a service due to be launched in late 2021\. Large organisations, and retail in particular is facing a generational challenge with COVID-19 accelerating the shift to online working and shopping. To meet the increasing expectations of consumers retail has to provide a service that must go beyond already high standards in the industry. To do so, staff have to be empowered to provide the best possible service. Kultra gives employees in multi-site companies a tool in their hands that prompts them to complete individualised training packages and to network with team members around peer support and collaborative learning. All powered by the latest understanding from behavioural science and AI sentiment analysis and natural language processing.Kultra involves base capability of companies and individuals being assessed through a questionnaire. A Behavioural Change Platform suggests tailored learning packages they can access through their devices. An AI chat-bot prompts them to maintain their progress and reinforce their learning, combating the forgetting curve. From here, employees are prompted to communicate with team members around this training focused on personal growth, encouraging collaborative learning and team cohesion.Behaviours learned include active listening, critical thinking and data literacy, creating a workforce better equipped to grow in their careers and meet the needs of customers.Kultra is aimed at companies that are not just multi-site, but are often multi-country. Behavioural science also tells us individuals from different countries tend to react in slightly different ways. This GCF funding enables KultraLabs to validate their approach with a typical target company that has offices in Holland, Germany and France. These are core countries in the European markets and an approach that works there is indicative of success elsewhere.Kultra will explore this market more generally, and build an approach to unite employees to meet the opportunities of this new era, meeting and sharing their learning no matter which country they are working in. To meet the needs of the customers of the globally minded companies that drive economic growth.