A data analysis and marketing platform that manages the entire hyper-personalised marketing funnel and increases an SME’s chance of scaling up by 50%

由Steven Oddy（项目/技术负责人）、丹尼尔普利斯特利（商业负责人）和Richard Burch（用户体验/用户界面负责人）组成的核心项目团队，总部位于英国的martech SME Hyper Targeted Marketing Limited（ScoreApp）正在创建一个潜在客户生成和营销平台，以解决中小企业对负担得起的超个性化工具的重大未满足需求。虽然消费者越来越希望公司提供个性化的互动和优惠，但中小企业通常缺乏提供这些服务的技能和资源。许多人仍然依赖电子表格。ScoreApp的复杂设置引擎将使企业能够通过参与测验收集客户数据，生成见解并在没有任何编码知识的情况下返回超个性化的响应，使中小企业的营销能力与大型组织不相上下。

With a core project team of Steven Oddy (project/technical lead), Daniel Priestley (commercial lead) and Richard Burch (UX/UI lead), UK-based martech SME Hyper Targeted Marketing Limited (ScoreApp) is creating a lead generation and marketing platform to solve SMEs' significant unmet need for affordable hyper-personalisation tools. While consumers increasingly expect companies to provide personalised interactions and offers, SMEs typically lack the skills and resources to deliver these. Many still rely on spreadsheets. ScoreApp's sophisticated setup engine will enable businesses to collect customer data through engaging quizzes, generate insights and return hyper-personalised responses without any coding knowledge, bringing SME marketing capabilities on par with those of much larger organisations.