A data analysis and marketing platform that manages the entire hyper-personalised marketing funnel and increases an SME’s chance of scaling up by 50%

总部位于英国的Martech SME超级目标营销有限公司(ScoreApp)拥有Steven Oddy(项目/技术主管)、Daniel Priestley(商业主管)和Richard Burch(用户界面主管)组成的核心项目团队，正在创建一个潜在客户生成和营销平台，以解决中小企业对负担得起的超个性化工具的重大未得到满足的需求。虽然消费者越来越期待公司提供个性化的互动和优惠，但中小企业通常缺乏提供这些服务的技能和资源。许多公司仍然依赖于电子表格。ScoreApp复杂的设置引擎将使企业能够通过引人入胜的测验来收集客户数据，生成洞察力并返回超个性化的回复，而无需任何编码知识，从而使中小企业的营销能力与规模更大的组织不相上下。

With a core project team of Steven Oddy (project/technical lead), Daniel Priestley (commercial lead) and Richard Burch (UX/UI lead), UK-based martech SME Hyper Targeted Marketing Limited (ScoreApp) is creating a lead generation and marketing platform to solve SMEs' significant unmet need for affordable hyper-personalisation tools. While consumers increasingly expect companies to provide personalised interactions and offers, SMEs typically lack the skills and resources to deliver these. Many still rely on spreadsheets. ScoreApp's sophisticated setup engine will enable businesses to collect customer data through engaging quizzes, generate insights and return hyper-personalised responses without any coding knowledge, bringing SME marketing capabilities on par with those of much larger organisations.