Self-Management of Cardiovascular Disease

拟议的项目是一项多媒体运动，以帮助人们自我管理心血管疾病及其危险因素。具体而言，该运动将促进成人心血管疾病的诊断、治疗和有效的自我管理；将增加对心血管疾病及其危险因素的认识，并将为家庭和护理人员提供持续的支持。该系列有可能满足紧急的医疗和公共卫生需求，并向广大受众提供商业上可行的产品。在第一阶段，我们将采访有心血管疾病及其危险因素经验的患者、护理人员和专业人员。将特别关注非洲裔美国人和西班牙裔/拉丁裔美国人。我们将分析这些访谈的内容。从内容，我们将生成一个视频组件的创意计划，附带的资源指南，和原型web模块。这些创造性的计划将首先由我们的顾问委员会审查，然后由焦点小组审查。我们将相应地修改创意计划。将对创造性计划和原型进行定量和定性测试，以确保它们满足患有或有患心血管疾病风险的成年人及其照顾者的信息需求和支持需求。在第二阶段，我们将根据第一阶段研究中验证的概念制作视频、资源指南和功能齐全的网络模块。建议的商业应用：完成的视频、资源指南和网络模块将通过医生、卫生专业人员和为心血管疾病患者服务的组织，以及互联网健康网站、企业内部网网站和互联网门户网站分发。State of Art已经成功地向这个市场销售了许多其他的患者教育材料，并且已经建立了联系和关系来协助营销。

The proposed project is a multi-media campaign to assist people in the self-management of cardiovascular disease and its risk factors. Specifically, the campaign will promote diagnosis, treatment and effective self-management of CVD in adults; will increase knowledge about CVD and its risk factors, and will provide on-going support for families and caregivers. This series has the potential to meet urgent medical and public health needs, as well as to offer commercially viable products to a wide audience. In Phase I, we will interview patients, caregivers, and professionals who have experience with CVD and its risk factors. There will be a special focus on African Americans and Hispanic/Latino Americans. We will analyze the content of these interviews. From the content we will generate creative plans for a video component, an accompanying resource guides, and a prototype web module. These creative plans will be reviewed first by our Board of Advisors, and then by focus groups. We will revise the creative plans accordingly. The creative plans and the prototype will be quantitatively and qualitatively tested to ensure that they meet the informational as well as the supportive needs of adults with or at risk for CVD, and their caregivers. In Phase II, we will produce the video, the resource guide, and a fully functioning web module based on the concepts validated in Phase I research. PROPOSED COMMERCIAL APPLICATIONS: The completed video, resource guide, and web module will be distributed through physicians, health professionals and organizations that serve CVD patients, as well as Internet health websites, corporate Intranet sites, and Internet Web Portals. State of the Art has successfully marketed many other patient education materials to this market and already has contacts and established relationships to assist in the marketing.