Centers of Excellence in Cancer Communications Research

修订摘要：本CECCR的最终目标是提高非洲裔美国人之间的癌症沟通的有效性。我们提出的研究将有助于确定将癌症传播纳入各种非裔美国人群体的文化规范，价值观和信仰的策略，评估这些策略的效果，并解释它们影响癌症相关信仰和实践的机制。CECCR包括三个主要研究，四个核心组成部分和一个试点研究计划。研究1将拍摄80名非裔美国女性乳腺癌幸存者的故事录像，研究这些故事在900名非裔美国女性中推广乳房X光检查的有效性，并测试一种新的癌症叙事传播效应的解释模型。通过讲故事的经验为基础的沟通深深植根于非洲裔美国妇女的文化和癌症沟通的前景。研究2将进行有史以来第一次全国性的黑人报纸研究，以确定他们对癌症相关故事的报道频率和性质，然后开发和测试一种基于计算机的干预措施，通过向黑人报纸提供社区特定的故事和癌症数据来提高癌症的报道率。黑人报纸在很大程度上未被开发为癌症沟通的渠道，但有希望，因为它们被非洲裔美国人阅读，信任和重视，关注当地黑人社区的问题，并提供一般媒体基本上缺失的信息和观点。研究3将比较三种不同的文化适当性方法对一系列降低结直肠癌风险杂志的情感，认知和行为反应的有效性。更多地了解这三种方法-外围，证据和社会文化-将有助于发展文化癌症传播的理论，并帮助从业者开发更有效的计划和材料。核心A为初级教师，非洲裔美国博士生提供职业发展，以及跨学科的种子资助计划。核心B提供内容开发、平面设计、计算机编程以及翻译和传播服务。核心C提供研究方法支持，包括形成性研究，测量和数据收集，生物统计和数据管理。核心D提供科学领导、研究监督和评价以及行政和预算支助。试点研究计划将征求，确定和支持创新的癌症传播研究的想法。该中心是高度跨学科的组织结构，教师，合作者和主题。

Revised Abstract: The ultimate goal of this CECCR is to enhance the effectiveness of cancer communication among African Americans. Our proposed research will help identify strategies for integrating cancer communication within the cultural norms, values, and beliefs of various groups of African Americans, evaluate the effects of these strategies, and explain the mechanisms through which they influence cancer-related beliefs and practices. The CECCR consists of three major studies, four core components, and a pilot research program. Study 1 will capture on videotape the stories of 80 African American women breast cancer survivors, examine the effectiveness of these stories in promoting mammography in 900 African American women, and test a new explanatory model of narrative cancer communication effects. Experience-based communication through storytelling is deeply rooted in the culture of African American women and promising for cancer communication. Study 2 will conduct the first ever national study of Black newspapers to determine the frequency and nature of their coverage of cancer-related stories, then develop and test a computer-based intervention to enhance cancer coverage in Black newspapers by providing them with community-specific stories and data on cancer. Black newspapers are largely untapped as a channel for cancer communication, but promising because they are read, trusted and valued by African Americans, attentive to issues in the local Black community, and provide information and perspectives that are largely missing from the general media. Study 3 will compare the effectiveness of three different approaches to cultural appropriateness on affective, cognitive, and behavioral responses to a series of colorectal cancer risk reduction magazines. Learning more about these three approaches - peripheral, evidential, and sociocultural - will help develop a theory of cultural cancer communication and assist practitioners in developing more effective programs and materials. Core A provides career development for junior faculty, African American doctoral students, and an interdisciplinary seed grant program. Core B provides content development, graphic design, computer programming, and translation and dissemination services. Core C provides research methods support including formative research, measurement and data collection, and biostatistics and data management. Core D provides scientific leadership, research oversight and evaluation, and administrative and budgetary support. The Pilot Research Program will solicit, identify and support innovative cancer communication research ideas. The center is highly interdisciplinary in its organizational structure, faculty, collaborators, and theme.