Website Prevention of College Binge Drinking

描述（由申请人提供）：本申请提出了一个两阶段的项目，将开发一个互联网网站干预，以预防和减少大学生酗酒。网络干预的设计将采用动机性访谈和规范性反馈原则，并将包含六个模块，以预防大学生酗酒为导向。动机访谈-规范反馈网站（MI-NF）的核心模块将评估参与者的酒精使用和规范感知。根据参与者的回答，该网站将提供纠正性的规范反馈以及减少危险酒精消费模式的建议和选项菜单。在项目的第一阶段，多媒体开发研究过程（包括多媒体焦点小组和迭代设计改进技术）将用于开发网站干预。在该项目的第二阶段，将在两所参与的大学网站上进行网站干预的随机疗效试验。这个设计将对网站对各种酒精相关变量的影响进行严格的测试，并检查大学生在大学一年级期间使用交互式网络技术的情况。该项目具有若干理论和方法优势，包括将有效的MI-NF干预技术扩展到强大且易于扩散的电子格式，并采用避免先前研究局限性的研究设计。

DESCRIPTION (provided by applicant): This application proposes a two phase project that will develop an Internet website intervention for the prevention and reduction of college student binge drinking. The internet intervention will employ motivational interviewing and normative feedback principles in its design, and will contain six modules that are oriented toward the prevention of binge drinking by college students. The core module in the Motivational Interviewing-Normative Feedback website (MI-NF) will assess participant alcohol use and normative perception. Based on the participant's response, the website will provide corrective normative feedback and a menu of advice and options for reducton of risky alcohol consumption patterns. In the first phase of the project, multimedia development research processes (including multimedia focus groups and iterative design improvement techniques) will be used to develop the website intervention. In the second phase of the project, a randomized efficacy trial of the website intervention will be mounted with two participating university sites. This design will provide a stringent test of the impact of the website on a variety of alcohol-related variables, and examine the use of interactive web technology by college students over their freshman year at university. The project carries several theoretical and methodological strengths, including extending effective MI-NF intervention techniques to a powerful and easily diffused electronic format, and employing a research design that avoids the limitations of previous research.