Influence of advertising and product type on e-cigarette demand among smokers

项目摘要 本项目旨在探索使用实验性拍卖方法， 估计消费者对新兴电子尼古丁输送的需求 电子烟（ENDS，俗称电子烟）。我们计划复制和扩展 最近完成的无烟烟草拍卖试验研究 产品有各种电子烟产品。我们计划改变是否 或者不看这些产品的电视广告 营销信息对投标价格的影响（消费者的标记 需求）。该方法的扩展将涉及跟踪参与者 在拍卖后，他们离开会议，以检查他们的程度 继续使用他们在拍卖中“赢得”的产品。这是一个新颖的扩展 的方法，并应提供重要的见解，通过 产品转换的过程。

Project Summary This project seeks to explore the use of experimental auction methods to estimate consumer demand for newly emergent electronic nicotine delivery systems (ENDS, commonly called e-cigarettes). We plan to replicate and extend a recently-completed study on experimental auctions of smokeless tobacco products with a variety of electronic cigarette products. We plan to vary whether or not participants view television advertisements for these products to examine the impact of marketing messages on bid prices (a marker for consumer demand). An extension of the methodology will involve tracking the participants in the auction after they leave the session to examine the extent of their continued use of the products they 'win' in the auction. This is a novel extension of the methodology and should provide important insights into the adoption process underlying product switching.