Influence of advertising and product type on e-cigarette demand among smokers

产品说明：该项目旨在探索使用实验拍卖方法来估计消费者对新兴电子尼古丁输送系统（ENDS，通常称为电子烟）的需求。我们计划复制和扩展最近完成的一项研究，即用各种电子烟产品进行无烟烟草产品的实验性拍卖。我们计划改变参与者是否观看这些产品的电视广告，以研究营销信息对投标价格（消费者需求的标志）的影响。该方法的扩展将涉及在拍卖参与者离开拍卖会后跟踪他们，以检查他们继续使用他们在拍卖中“赢得”的产品的程度。这是一个新的方法的扩展，并应提供重要的见解，采用过程中的产品切换。

DESCRIPTION: This project seeks to explore the use of experimental auction methods to estimate consumer demand for newly emergent electronic nicotine delivery systems (ENDS, commonly called e-cigarettes). We plan to replicate and extend a recently-completed study on experimental auctions of smokeless tobacco products with a variety of electronic cigarette products. We plan to vary whether or not participants view television advertisements for these products to examine the impact of marketing messages on bid prices (a marker for consumer demand). An extension of the methodology will involve tracking the participants in the auction after they leave the session to examine the extent of their continued use of the products they 'win' in the auction. This is a novel extension of the methodology and should provide important insights into the adoption process underlying product switching.