Influence of advertising and product type on e-cigarette demand among smokers

描述：该项目旨在探索使用实验性拍卖方法来估计消费者对新出现的电子尼古丁传递系统(END，通常称为电子烟)的需求。我们计划复制和扩展最近完成的一项关于无烟烟草产品与各种电子烟产品的试验性拍卖的研究。我们计划改变参与者是否观看这些产品的电视广告，以检查营销信息对投标价格(消费者需求的标志)的影响。该方法的扩展将涉及在拍卖参与者离开会议后对他们进行跟踪，以检查他们在拍卖中“赢得”的产品的继续使用程度。这是对该方法的一种新的扩展，应该会为产品转换背后的采用过程提供重要的见解。

DESCRIPTION: This project seeks to explore the use of experimental auction methods to estimate consumer demand for newly emergent electronic nicotine delivery systems (ENDS, commonly called e-cigarettes). We plan to replicate and extend a recently-completed study on experimental auctions of smokeless tobacco products with a variety of electronic cigarette products. We plan to vary whether or not participants view television advertisements for these products to examine the impact of marketing messages on bid prices (a marker for consumer demand). An extension of the methodology will involve tracking the participants in the auction after they leave the session to examine the extent of their continued use of the products they 'win' in the auction. This is a novel extension of the methodology and should provide important insights into the adoption process underlying product switching.