Content analysis of advertisements and news of skin-lightening products targeting black women and community outreach program

针对黑人女性的美白产品广告和新闻的内容分析和社区外展计划

• 批准号: 10746258
• 负责人: Donna Allison Oti
• 金额: $ 24.56万
• 依托单位: COMMUNICATION AND CULTURE, LLC
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-03-01 至 2025-02-28
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10746258
• 关键词: Content; analysis; advertisements; news; skin

309 Silo Lane | Madison, AL | 35757 | [phone] | [e-mail] Title of the Project: Content Analysis of Skin-Lightening Products Targeting Black Women and Community Outreach to Communicate the Risks PROJECT SUMMARY/ABSTRACT The harmful effects of skin-lightening products on both the physiological and psychological health of Black women have been well documented by medical professionals and social scientists. Skin lightening has significant adverse effects (Pollock et al 2020). Despite regulations by the U. S. Food and Drug Administrations (FDA), the cosmetic industry continues to use harmful skin lightening agents. This phenomenon represents a global health crisis rooted in colorism. This study contributes to the limited research about skin lightening in the United States. Invisibility of the problem in the United States be impacted by social stigma and U.S. cosmetic manufacturers’ practice of masking products with euphemisms such as “radiant” and “brightening” in advertisements. This study will communicate scientific evidence to serve and protect Black women of diverse skin types and backgrounds. The study is divided into three parts: content analysis, communication campaign, and Train-the-Trainer workshop for community leaders by community leaders. The content analysis examines advertisement and news items in print and digital magazines targeting Black women. Next, a communication campaign will include sharing findings with community groups. The researchers hope to extend access to the messages by developing a train-the-trainer workshop for community leaders. This research seeks to evaluate to what degree disclosures about potential harm and risk have evolved to address FDA’s warnings and regulations. The content analysis will also document the words used to describe skin bleaching, the presence of celebrity endorsement in advertisement, the messages used to influence target audiences, and the change, if any, in messaging strategies to respond to anti-colorism advocacy and FDA regulations. Next, the research will educate Black community leaders and their constituents. The education campaign will prioritize communities with a high prevalence for using skin-lightening products. The messages will focus on the risks associated with using skin products with harmful ingredients, including glutathione, hydroquinone, steroids, and mercury. While it is critical to address the psychological motivations for using skin-lightening products, the urgency of harm necessitates immediate attention. Moreover, addressing the psychological motivation for using skin- lightening products must be embedded in communities using multiple communication, education, and marketing strategies over time. The content analysis will provide valuable data for heuristic research into the psychological motivations.

阿拉巴马州麦迪逊市思洛巷309号|邮编：35757 项目名称：针对黑色皮肤的美白产品的含量分析 妇女和社区外展以传播风险 项目摘要/摘要 美白产品对人体生理和心理的危害 黑人妇女的健康已经被医学专业人士和社会团体很好地记录下来 科学家们。皮肤美白有显著的不良影响(Pollock Et Al 2020)。尽管 美国食品和药物管理局(FDA)的规定，化妆品行业仍在继续 使用有害的皮肤美白剂。这一现象代表了一场根源于全球健康危机的 在色彩主义方面。这项研究为美国有限的皮肤美白研究做出了贡献 各州。在美国，这个问题的隐蔽性受到社会耻辱和美国 化妆品制造商用委婉的话来掩盖产品的做法，如“辐射”和 广告中的“亮化”。 这项研究将传播科学证据，以服务和保护不同种族的黑人女性 皮肤类型和背景。本研究分为三个部分：内容分析、 宣传活动，以及为社区领导人举办的培训员培训讲习班 社区领袖。内容分析检查平面广告和新闻条目以及 针对黑人女性的数字杂志。接下来，一项交流活动将包括分享 与社区团体的调查结果。研究人员希望通过以下方式扩大对这些信息的访问 为社区领导人开发培训员培训讲习班。 这项研究试图评估关于潜在危害和风险的披露在多大程度上 进化以应对FDA的警告和法规。内容分析还将记录 用来描述皮肤漂白的词，名人代言的存在 广告，用于影响目标受众的信息，以及在 响应反肤色宣传和FDA法规的消息策略。接下来， 研究将教育黑人社区领袖和他们的选民。教育运动 将优先考虑使用美白产品普及率较高的社区。这个 信息将集中于使用含有有害成分的护肤品的相关风险， 包括谷胱甘肽、对苯二酚、类固醇和汞。虽然解决这一问题至关重要 使用美白产品的心理动机，伤害的紧迫性是必要的 立即注意。此外，解决使用皮肤的心理动机- 照明产品必须嵌入使用多种通信的社区中， 随着时间的推移，教育和营销战略。内容分析将提供有价值的数据 对心理动机进行启发式研究。