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Revolutionizing Normative Re-education: Delivering Enhanced PNF within a Social Media Inspired Game About College Life

彻底改变规范再教育：在社交媒体启发的大学生活游戏中提供增强的 PNF

基本信息

批准号：
10172805
负责人：
Joseph W. Labrie
金额：
$ 42.18万
依托单位：
LOYOLA MARYMOUNT UNIVERSITY
依托单位国家：
美国
项目类别：
财政年份：
2019
资助国家：
美国
起止时间：
2019-06-20 至 2024-05-31
项目状态：
已结题

来源：
https://reporter.nih.gov/project-details/10172805
关键词：
Address Alcohol consumption Alcoholic beverage heavy drinker Alcohols Android Attention Attitude Award Behavior Cellular Phone Clinical Trials Cognitive Data Development Dose Drug usage Education Effectiveness of Interventions Elements Enrollment Esthesia Feedback Financial compensation Friends Future Growth Health Heavy Drinking Impulsivity Incentives Individual Internet Intervention Knowledge Life Light Literature Longevity Measures Mechanics Mental Health National Institute on Alcohol Abuse and Alcoholism Online Systems Palate Participant Pattern Perception Personality Persons Pilot Projects Play Prize Psychological Theory Randomized Randomized Controlled Trials Research Risk Reduction Site Students Surveys System Testing Treatment Efficacy Uncertainty Universities Viral Voting Wages Work alcohol consequences alcohol exposure alcohol intervention alcohol measurement alcohol prevention alcohol risk base cohort college cost cost effective critical period design digital dosage drinking drinking behavior effectiveness evaluation efficacy evaluation efficacy study evidence base experience heavy drinking students high risk drinking high risk population innovation interest matriculation multi-site trial novel peer personalized normative feedback programs psychologic recruit reduced alcohol use remote delivery response sex sexual identity smartphone Application social social media student drinker student drinking student participation trait university student young adult

项目摘要

Project Summary NIAAA identifies first-year college students as a high-risk group for heavy drinking and harmful consequences. Further, these students' perceptions of their peers' drinking (descriptive norms) are strong predictors of their own alcohol use and those norms are consistently misperceived; students overestimate peer drinking behavior, leading them to drink more themselves. Most universities require incoming students to complete remotely- delivered interventions to correct these misperceptions, known as Normative Re-education programs. However, the main risk-reduction approach in these programs, personalized normative feedback (PNF), suffers from limitations that have impeded large reductions in student alcohol use and consequences. Our pilot work has introduced a new smartphone-based app called CampusGANDR that delivers PNF within a weekly game about college life. During the game students submit questions, vote on their favorite questions, answer these questions, and win or lose points based on the accuracy of their responses. A major innovation of CampusGANDR is that it draws on recent literature in the field of gamification, adding features like points, leader boards, and chance-based uncertainty to make PNF more interesting, believable, and palatable to students. Further, we have successfully invited students to play the game voluntarily, rather than offering monetary compensation for taking part or making participation mandatory like most current programs and research initiatives. In the context of CampusGANDR students view feedback because they are intrinsically motivated, rather than extrinsically motivated, to do so. Based on extensive pilot work, the current proposal seeks to: 1) evaluate the efficacy of CampusGANDR in a large-scale multi-site trial; 2) identify the optimal dosage of alcohol feedback to deliver within CampusGANDR for correcting norms and reducing alcohol use among students who differ in alcohol use (non-drinkers, light to moderate drinkers, and heavy drinkers); 3) examine person-level moderators of intervention efficacy; and 4) evaluate the sustainability of CampusGANDR among students who use the app but aren't recruited into the study. During the first year of the project we will work with an award-winning app development company to design and program a fully-functional versions of the CampusGANDR app. Next, 2,400 first-year students will be recruited across three cohorts at two distinctly different campuses (Loyola Marymount University and the University of Houston) to play CampusGANDR for 12 weeks and to complete 4 surveys about their alcohol use and personality variables. Students who are not sampled into the survey study will still be able to take part in CampusGANDR, and their app usage data will be employed to measure the organic churn rate and viral growth coefficient of the app. The project will result in cutting-edge native smartphone (IOS, Android) and web-versions of the app able to dynamically tailor the dosage of alcohol feedback delivered based on students' alcohol experience at the point of matriculation.

项目总结