User Stickiness Improvements in Product-Led Growth through Recommender Systems

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Link2Feed is a Certified B Corporation that aims to create the world's first metric about hunger in developed nations. Link2Feed has software in use across North America, helping not-for-profit organizations including food banks, pantries, and poverty-relief community services track and identify usage and demographic trends. The company currently provides emergency food organizations with software solutions to better manage operations and resources to increase their level of accountability and report on overall community impact. The core Link2Feed platform is a sophisticated data management software that streamlines and standardizes what can often be a complex client intake ("registration") process and allows organizations to report on client demographics and usage levels; it functions as an operational tool for front-line workers and provides administrators with key data about their participants. Link2Feed is looking to enhance the tooling available to not-for-profit organizations in the hunger and poverty relief space and therefore would like to collaborate with Lambton College to assist in developing and prototyping a product-led growth pattern to enhance customer engagement and options. The company seeks to employ the well-known and academically researched processes around Product-Led Growth and apply them in innovative ways to a SaaS servicing not-for-profit and poverty-relief organizations to improve overall outcomes for a) Link2Feed, b) the organizations that buy Link2Feed's software, and c) the hungry/poverty-stricken neighbours that those organizations serve. The successful completion of this project will provide Link2Feed with new technology that can then be iterated upon, building out additional tooling and techniques to allow for more significant value to be delivered to its customers and better position Link2Feed to gauge customers' desired features. The project will lead to the creation of new highly qualified jobs in the technology sector including an additional six jobs in the first year with up to eight new positions in five years. The project will also strengthen Link2feed's partnership with other Canadian tech companies making ita hub for new social service technology, furthering its scale and growth potential. Finally, the outcomes from this project will have a direct impact on social service organizations, particularly, reducing costs of social services and improving the accuracy of reporting.