RUI: Improving Risk Communication Through Modifications in Message Context

将测试三种消息上下文修改技术：启动、规划和参与，以增强风险沟通的有效性。启动是在接收目标消息之前提供与消息相关的信息。策划是指观众进行的认知和行为活动，无论是单独的还是集体的。规划的目的是改进危险管理。参与是指作为一个解决问题的团队的人员之间的互动。该项目的目标是：(1)评估参与/相关性/能力背景修改方法在互动过程中改善风险沟通的有效性，(2)评估在试图减少公众对风险的关注和试图增加公众对风险的关注时，改善风险沟通的两种方法的相对有效性。本研究的结果将有助于风险沟通理论的发展和风险沟通实践的改进。

The power of three message context modification techniques: priming, planning and participation, to enhance the effectiveness of risk communication, will be tested. Priming is the provision of message-relevant information prior to receipt of the target message. Planning refers to cognitive and behavioral activities engaged in by the audience, whether singly or in groups. The purpose of planning is improved hazard management. Participation refers to interaction among persons acting as a problem-solving team. The objectives of the project are to: (1) assess the efficacy of the Involvement/Relevance/Ability context modification approach to risk communication improvement within an interactive process, (2) to assess the relative efficacy of the two approaches to risk communication improvement both when attempting to reduce public concern about a risk and when attempting to increase public concern about a risk. Results from this study will contribute to the development of risk communication theory and improved risk communication practice.