A Research on Transformation of the Federation System of Agricultural Cooperatives in Japan

日本的农业合作社以三层联盟制进行营销活动。虽然该制度得到了一些制度和法律的支持，但市场环境的变化使该制度向更合适的制度转变。经济实体不太适合向城市销售农产品，因为他们缺乏对商品本身、生产过程和产品消费的信息。在营销渠道中处于“中间”位置是经济ren弱势的原因。“直销”也将成为农业合作社的农产品营销原则。由于系统的每一个故事都将直接出售给用户，竞争将成为系统的另一个规则以及监管。

Agricultural Cooperatives in Japan have made marketing activities with their three stories federation system. Although the system has been supported by some institutions and laws, changes of marketing circumstances made the system transform to more suitable-one.Keizairens are not so suitable marketing firm to sell agri-products into cities because of their lack of information on the goods itself, the process of producing, and consumption of their products. Being "middle" in the marketing channel is the reason of Keizairens' weakness."Selling directly" will also become a principle of agri-products marketing of agricultural cooperatives. As each story of the system will sell directly to users, competition will become a another rule in the system as well as regulation.