Basic research for evolution of mere exposure effect study

本研究的目的是构建一个加工模型，在该模型中，通过频繁接触刺激物（单纯暴露效应），形成了对刺激物的良好态度。虽然单纯暴露效应发生在比物理呈现（自下而上的输入）更高阶的刺激的内部图像上，但对于在阈值下呈现或未被注意的刺激，单纯暴露效应并没有明显发生。结果表明，良好态度的形成不是简单的对刺激的“单纯接触”，而是一种更高级的表征。

The purpose of the present study was to construct the model of the processing in which the favorable attitude was formed to the stimulus by frequently coming in contact with it (mere exposure effect). Although it was shown that the mere exposure effect had occurred to a higher-order inner image of stimuli than a physical presentation (bottom-up input), to a stimulus which was presented under threshold or which was not pay attention to, the mere exposure effect did not occur clearly. It was shown that not simple "mere contact" to stimulus but a higher-order representaion involved in the processing in which the favorable attitude was formed.