Research on the marketing strategy of services progressing the normal condition of the customer, that encourage" consumption to bring up himself"

点击翻译按钮获取中文摘要

Market segmentation and differentiation are effective to encourage" consumption to bring up customer oneself". However, in the practice of the segmentation, the market should not be divided as before, and it is necessary to be thought of market structure as the laminating structure that seems to be the contour line of the map. The needs in the market are not independent mutually, but are in a laminating structure, if we observe market structure in a long-term span to bring up customer oneself. Therefore, the strategy enlarging the foot of the market and the strategy leveling up customer' s needs, like letting customer mountain climbing, are required.