CANCER PREVENTION MESSAGES FOR BROADCAST ON BLACK RADIO

产品说明：生物技术通信公司提议研究和开发一种专门针对非洲裔美国成年人的医疗保健广播节目原型。 该原型将被用作随后开发有针对性的保健小插曲的模式，这些小插曲将被包装和销售为商业媒体产品，在美国各地针对非洲裔美国人的广播电台上进行联合广播。示范短片的播出将在这些电台上试行定期商业广播保健信息。 生物技术通信公司将建立一个协调的传播机制，通过从美国城市广播网购买特定的广播时段来控制小插曲的广播时间，该广播网联合了美国429个非洲裔美国人广播电台中的300个。 在制作宣传短片时进行了广泛的研究和技术咨询，并建立了有针对性的广播系统，这将为向非裔美国人传播保健信息提供一种创新手段。 拟议项目可能通过销售企业赞助和广告来支持小插曲的制作和广播，为生物技术传播公司带来可观的收入。

DESCRIPTION: BioTechnical Communications is proposing to research and develop a prototype for health care radio vignettes targeted specifically to African-American adults. The prototype will be used as a model for the subsequent development of targeted health care vignettes, which will be packaged and sold as commercial media products for syndicated broadcast on radio stations throughout the United States that target African-Americans. Broadcast of the prototype vignettes will pilot regular commercial broadcasting of health care information on these radio stations. BioTechnical Communications will create a coordinated dissemination mechanism to control the broadcast times of the vignettes through the purchase of specific broadcast time-slots from American Urban Radio Networks which syndicates 300 of the 429 African-American radio stations throughout the United States. The extensive research and technical consultation used to produce the vignettes in combination with the establishment of the targeted broadcasting system will provide an innovative means of disseminating health care information to the African-American population. The proposed project can potentially generate substantial revenue for BioTechnical Communications through the sale of corporate sponsorship and advertising to support the production and broadcast of the vignettes.