Creative Informatics: Data Driven Innovation for the Creative Industries

创意信息学是一个研发合作伙伴关系，将通过帮助爱丁堡的创意产业集群挖掘利用数据的巨大潜力，为公众和商业客户塑造、开发和提供新产品和服务，从而发展爱丁堡的创意产业集群。在过去的十年里，新的数据驱动的产品和服务改变了人们参与文化体验、进行交易和相互联系的方式。我们的目标是通过解决关键的创新挑战，发展公司的研发能力和数据素养，确保他们能够利用新技术开发新产品和服务，使该行业在竞争日益激烈的市场中取得成功。研发合作伙伴关系由爱丁堡大学和爱丁堡纳皮尔大学共同主办，并有两个主要的交付合作伙伴：Creative Edinburgh，一个拥有3800多名成员的良好网络，以及CodeBase，英国最大的技术孵化器，也是欧洲发展最快的孵化器之一。Creative Informatics将受益于优秀的基础设施，包括爱丁堡和东南苏格兰城市地区协议提供的支持交付，该协议将侧重于数据驱动创新。我们将汇集文化合作伙伴、创意企业和在设计、信息、商业、法律和文化遗产领域具有学术专长的企业家，以应对四大创新挑战：拓展与新受众和新市场的接触和接触。发展新的体验模式。释放档案和数据集的价值。面对这些挑战，爱丁堡艺术节将在爱丁堡和海外拓展艺术节体验。项目的产出可能会带来家庭娱乐的新商业产品、新的应用程序、游戏、通过体验购买产品和服务的新方式、广告公司为客户开发活动和体验的新方式，以及远程参与的在线体验。博物馆和画廊将能够在其档案中挖掘文本和图像，为中小企业的新产品线创造机会，并且在此过程中开发的工具也可以获得许可和销售。我们整个集群的合作伙伴关系将包括了解新交易技术（众筹、小额支付、加密货币）的创意团队。这将确保有创造力的企业家能够开发出激进的新产品和服务，同时了解机遇和威胁，并确保社会利益得到保障。数据驱动的内容改编和分发解决方案的发展，将为一系列创意产业子行业开辟新的国际市场机会，包括设计、广告、游戏、出版、电影和电视制作公司、音乐/唱片公司和时尚。我们将通过与合作伙伴共同设计的六项研发计划来支持集群的发展，以满足他们的需求。挑战项目、地平线项目和创意信息学实验室（CI实验室）将直接应对这四大创新挑战。创新之桥（Creative Bridge），一个专门的数据驱动型商业创新项目；常驻企业家;连接创新者将应对发展和留住人才、企业家和领导者的挑战，以推动爱丁堡创意产业集群的发展。爱丁堡的创意产业集群在这座以文化和创业闻名于世的城市中拥有充满活力的创意和科技文化。创意信息学提供了缺失的“齿轮”，使创意企业家能够与世界领先的数据科学专业知识和爱丁堡的技术和创业文化联系起来，并发挥其潜力，使英国成为创意数据驱动创新的国际中心。

Creative Informatics is an R&D partnership which will grow Edinburgh's creative industries cluster, by helping it to tap the huge potential of using data to shape, develop and deliver new products and services for public and business customers. Over the past ten years, new data-driven products and services have transformed the way people engage with cultural experiences, conduct transactions, and relate to each other. Our ambition is to enable the sector to succeed in an increasingly competitive market, by addressing key innovation challenges and by developing the R&D capacity and data literacy of companies to ensure they can capitalise on new technology to develop new products and services.The R&D Partnership is hosted by the University of Edinburgh, with Edinburgh Napier University and has two key delivery partners: Creative Edinburgh, a well-connected network of over 3800 members, and CodeBase, the largest technology incubator in the UK and one of the fastest growing in Europe. Creative Informatics will benefit from outstanding infrastructure to support delivery including that provided by the Edinburgh and South East Scotland City Region Deal which will focus on Data Driven Innovation.We will bring together cultural partners, creative businesses and entrepreneurs with academic expertise in the fields of design, informatics, business, law and cultural heritage, to address four Innovation Challenges:1. Developing access to and engagement with new audiences and markets2. Developing new modalities of experience3. Unlocking value in archives and data sets4. Revealing new business models for the creative industries These challenges could see Edinburgh's Festivals extending the festival experiences offered both in Edinburgh and overseas. Outputs from projects could lead to new commercial products for home entertainment, new apps, games, new ways to buy products and services by experiencing them first, new ways for advertising agencies to develop campaigns and experiences for clients, and online experiences for remote participation. Museums and Galleries will be able to mine text and images in their archives to create opportunities for new product lines for SMEs and the tools developed along the way can also be licensed and sold. Partnerships across our cluster will include creative teams who understand new transaction technologies (crowd-financing, micro-payments, cryptocurrencies). This will ensure creative entrepreneurs can develop radical new products and services, whilst understanding the opportunities and threats and ensuring that social interests are safeguarded. The development of data-driven solutions for adapting and distributing content will open up new international market opportunities for a range of creative industries sub-sectors including design, advertising, gaming, publishing, film and TV production companies, music/record companies, and fashion.We will support growth of the cluster through six R&D initiatives which have been co-designed with partners to meet their needs. Challenge Projects, Horizon Projects and Creative Informatics Labs (CI Labs) will respond directly to the four innovation challenges. Creative Bridge, a dedicated data-driven business innovation programme; Resident Entrepreneurs; and Connected Innovators will respond to the challenge of developing and retaining talent, entrepreneurs and leaders to fuel the growth of the creative industries cluster in Edinburgh. Edinburgh's creative industries cluster has a vibrant creative and technology culture in a city internationally renowned for both culture and entrepreneurship. Creative Informatics provides the missing 'cog' to allow creative entrepreneurs to connect with world-leading expertise in data science and Edinburgh's tech and start-up culture and fulfil its potential to make the UK an international centre for creative data-driven innovation.