COGNITIVE PROCESSES IN THE ATTITUDE-BEHAVIOR RELATION

这项研究的长远目标是提供一个 了解个人如何构建和科普他们的社会 环境. 具体而言，研究的中心是功能价值 的态度和审查的过程中，态度服务于简化 一个心理健康的人的行为。 态度帮助个人 以科普所遇到的刺激的多样性、多样性和复杂性 每天，从而有助于有效的日常运作。 的模型 态度引导过程中涉及的各种认知步骤 行为提出。 虽然最近有一个复苏， 关于态度-行为关系的研究，很少有人关注 过程问题。 该模型表明， 该过程中的步骤包括（1）从存储器访问姿态 （2）通过选择性的观察， 感知，现在所获得的态度会影响一个人的即时感知 （3）这些直接的感知促使行为 朝向物体。 过程模型假设态度 可及性和选择性感知是发生的关键步骤 态度-行为一致性。 这项拟议的研究将测试每一个 通过检查过程模型中的链接：（1）几个决定因素 态度可达性，（2）以前显示的变量的影响， 影响可及性，如态度形成方式和重复 一个人的态度的表达，态度行为的一致性，和（3） 选择知觉在态度-行为促进中的中介作用 一致性 此外，过程模型对问题的影响 的态度测量进行了实证研究。

The proposed research has the long-term objective of providing an understanding of how individuals structure and cope with their social environments. Specifically, the research centers upon the functional value of attitudes and examines the process by which attitudes serve to simplify the behavior of a mentally healthy individual. Attitudes aid individuals to cope with the multitude, variety, and complexity of stimuli encountered daily and, thus, contribute to effective daily functioning. A model of the various cognitive steps involved in the process by which attitudes guide behavior is proposed. Although there has been a recent resurgence of research on the attitude-behavior relation, little attention has been paid to the process question. The proposed model suggests that the necessary steps in this process include (1) that the attitude be accessed from memory upon mere observation of the attitude object, (2) that, through selective perception, the now accessed attitude influence one's immediate perception of the object, and (3) that these immediate perceptions prompt behavior toward the object. The process model, then, hypothesizes that attitude accessibility and selective perception are critical steps in the occurrence of attitude-behavior consistency. The proposed research will test each of the links in the process model by examining: (1) several determinants of attitude accessibility, (2) the effect of variables previously shown to affect accessibility, such as the manner of attitude formation and repeated expression of one's attitude, on attitude-behavior consistency, and (3) the mediating nature of selective perception in promoting attitude-behavior consistency. In addition, implications of the process model for the issue of attitude measurement are to be investigated empirically.