Prototyping Open Innovation Models for ICT-Enabled Manufacturing in Food and Packaging

原型开放式创新模式集群的目标是设计和开发一个新的众包食品和包装设计和创新平台，包括一套用于最先进制造过程的ICT工具，并实施“循环中的客户”共同创造的产品开发过程。该平台和工具将使(I)从大众和领先用户中获取内容，(Ii)将内容合成为可操作的格式，以及(Iii)整合设计和生产系统。这个平台的灵感来自于社交媒体网站上涌现的行为，参与者聚集在一起，围绕当前的问题(公民新闻-阿拉伯之春)，信息和通信技术问题(用户论坛)，休闲活动(制造者/黑客社区-宜家黑客，黑客空间，食品黑客)，知识(维基百科)，公民科学(美国宇航局的星尘@家)，并创造和分享这些方面的内容。我们处于一个参与的时代，消费者不再需要处于发展的边缘。公司越来越多地发现，创意和创新源自其组织之外。随着企业寻求通过其“开放创新”战略进入全球知识库，“皇冠外包”的步伐正在加快。品牌需要与消费者发展新的关系，在这种关系中，品牌可能成为设计和开发过程的重要组成部分。我们建议应用这种行为模式来探索开放式创新的机会，即一群不同的个人聚集在食品和包装设计和生产(英国最大的两个行业)周围。包装不仅仅是一个容器，它也是产品的传播手段之一，它会让产品被识别和记住。平台和插件工具组成了一个虚拟食品产品开发环境，旨在通过基于云的软件平台并通过使用开放式创新模式让消费者参与产品开发循环来消除食品创新管道的瓶颈并使其合理化。这将通过将设计、制造流程和系统与人保持一致并将其整合在一起，大大缩短此类新产品的上市时间。该集群的目标是：-设计、开发、测试和评估食品制造的开放式创新模式，利用我们的行业合作者的真实案例研究，重点促进消费者和品牌之间的对话和合作，以开发新的食品产品-设计和实施机制，以反馈“人群”的需求和现实世界的使用、互动和体验，并通过直接与产品开发和制造专家合作，将这些转化为他们希望消费的食品的所需属性的设计规范-开发设施，以允许以对隐私问题敏感的方式管理一系列正式和非正式关系(交互模型)，知识产权和责任--开发方法、信息和通信技术工具和知识库，以便将所需的食品属性转换为可生产并交付给消费者的食品和包装规范--开发反应灵敏的制造模式和信息和通信技术工具包，以便通过灵活地调整和协调制造资源来快速响应新的和新兴的食品--实施所有工具和方法，并将其整合到一个协作的基于云的信息和通信技术平台，使消费者、产品开发人员和制造商能够进行数字协作--与我们的工业合作伙伴共同开展一系列可行性研究，以测试和展示我们的做法、方法和信息和通信技术工具--举办一系列研讨会，研讨会和外展活动，以传播我们的调查结果和方法，并发展和扩大我们的工业用户网络

The aim of the Prototyping Open Innovation Models cluster is to design and develop a new crowd sourced food and package design and innovation platform comprised of a suite of ICT tools for state-of-the-art manufacturing processes and implementing "customers in the loop" co-creation product development processes. The platform and the tools will enable (i) Harvesting content from the crowd and lead users, (ii) Synthesising content into an actionable format, and (iii) Integrating design and production systems. The idea for the platform is inspired by behaviours that are emerging on social media sites that see participants congregate around a current issue (citizen journalism - Arab Spring), ICT problems (user fora), leisure activities (maker/hacker communities - Ikea Hacker, Hackerspaces, food hacking), knowledge (Wikipedia), citizen science (Nasa's Stardust@home), and create and share content around such aspects.We are in an age of participation, where consumers no longer need to be on the periphery of development. Companies are increasingly finding that ideas and innovations originate from outside their organisations. 'Crowd-sourcing' is gathering pace, as companies seek to tap into the global knowledge base through their 'open innovation' strategies. Brands need to develop new relationships with Prosumers in which they may become a substantial part of the design and development process. We propose to apply this model of behaviour to explore opportunities for open innovation whereby a disparate group of individuals congregate around food and packaging design and production (two of the largest industry sectors in the UK). Packaging is not only a container, but it is one of the means of communication of the product that will make it recognized and remembered. The platform and plug-in tools comprise a virtual food product development environment that aims to de-bottleneck and streamline the food innovation pipeline by a cloud-based software platform and through the use of open innovation models to engage the consumer in the product development loop. This will significantly shorten the time to market for such new products by aligning and integrating design, manufacturing processes and systems with people. The objectives of the cluster are:- To design, develop, test and evaluate open innovation models for food manufacturing with real case studies from our industrial collaborators focused on enabling conversation and collaboration between consumers and brands for developing new food products - To design and implement mechanisms to feedback the 'Crowd's' needs and real world use, interaction and experience and translate these into design specifications of desired attributes for the food product they wish to consume, by collaborating directly with product development and manufacturing specialists- To develop facilities to allow a range of formal and informal relationships (interaction models) to be managed in a manner that is sensitive to the issues of privacy, IP and responsibility - To develop the methodology, ICT tools and a knowledge base to convert desired attributes of food into food product and packaging specification that can be produced and delivered to the consumer- To develop responsive manufacturing models and an ICT toolset to enable fast response to new and emerging food products by flexibly aligning and coordinating manufacturing resource to such needs- To implement and integrate all tools and methodologies into a collaborative cloud-based ICT platform enabling the digital collaboration between consumers, product developers and manufacturers- To conduct a series of feasibility studies identified jointly with our industrial partners to test and demonstrate our approach, methodologies and ICT tools- To conduct a series of workshops, seminars and outreach activities to disseminate our findings and methodologies and develop and extend our industrial user network