COGNITIVE PROCESSES IN THE ATTITUDE BEHAVIOR RELATION

这项研究的长远目标是提供一个 了解个人如何构建和科普他们的社会 环境. 具体而言，研究的中心是功能价值 的态度和审查的过程中，态度服务于简化 一个心理健康的人的行为。 态度帮助个人 为了科普每天遇到的大量和各种各样的刺激， 从而有助于有效的日常运作。 一个模型的各种 态度引导行为过程中的认知步骤 已经被提议了。 该模型表明，在这方面的必要步骤 过程包括（1）在确定姿态时从存储器激活姿态。 个人的遭遇态度主体，（2），通过选择性 处理，现在激活的态度影响一个人的看法 直接情境中的对象和一个人对事件的定义， （3）事件的这种定义将行为导向 object. 过去的研究已经证明了该模型的支持。 拟议 工作旨在进一步测试该模型，并研究 过去的研究成果。 四个项目，每个项目都涉及一系列 实验，计划。 项目一涉及在何种条件下 所提出的态度-行为过程最有可能起作用。 项目 第二部分考察了该模型在社会背景下的有效性 互动 项目三的重点是开发一个不引人注目的 根据态度的程度来衡量态度 在仅仅观察到物体的姿态时就从记忆中激活。 项目四直接审查了模型假设 态度的功能价值是高度可从记忆中获得的， 在这样做的时候，试图证明高度可及的 对心理健康问题的态度。

The proposed research has the long-term objective of providing an understanding of how individuals structure and cope with their social environments. Specifically, the research centers upon the functional value of attitudes and examines the process by which attitudes serve to simplify the behavior of a mentally healthy individual. Attitudes aid individuals to cope with the multitude and variety of stimuli encountered daily and, thus, contribute to effective daily functioning. A model of the various cognitive steps involved in the process by which attitudes guide behavior has been proposed. The model suggests that the necessary steps in this process include (1) that the attitude be activated from memory upon the individual's encountering the attitude subject, (2) that, through selective processing, the now activated attitude influence one's perceptions of the object in the immediate situation and one's definition of the event that is occurring, (3) that this definition of the event direct behavior toward the object. Past research has proven supportive of the model. The proposed work seeks to test the model further and to examine implications of the past research findings. Four projects, each of which involve a series of experiments, are planned. Project I concerns the conditions under which the proposed attitude-behavior process is most likely to operate. Project II examines the validity of the model in the context of social interaction. Project III focuses upon the development of an unobtrusive measure of attitude based upon the extent to which the attitude is activated from memory upon mere observation of the attitude object. Project IV directly examines the model's assumption regarding the functional value of attitudes that are highly accessible from memory and, in so doing, seeks to demonstrate the relevance of highly accessible attitudes to mental health concerns.