Obesity Education Campaign

描述（由申请人提供）：State of the Art，Inc.建议透过第一阶段SBIR拨款，发展肥胖教育运动。OEC将解决日益流行的儿童肥胖症和成年后患慢性病的相关风险。这项多媒体宣传运动将包括四个录像片段（一个DVD或三个录像）、一本印刷小册子和一个网站。OEC的目标是改善3-9岁儿童的饮食和增加体育活动。因此，他们的父母将成为这一运动的目标，他们对这一年龄组儿童的饮食和活动有很大影响。该运动的结果将是父母开始或开始健康行为的意图，以预防或治疗儿童超重和肥胖。为实现这一目标，该运动将：1）提供与超重和肥胖有关的体育活动和营养信息; 2）激励家庭决策者采取健康行为以预防肥胖; 3）教授行为技能以预防肥胖。这些材料将是针对这一年龄组的少数材料之一。 该计划将通过一个三阶段的过程来开发，制作和传播，该过程已被最先进的国家成功地用于以前的项目。第一阶段将包括为视频和印刷品制定内容/创意计划，并制作一个网络原型。通过质量评价，将测试材料的可行性，最后确定草稿，并为录像主题完成特征矩阵，为制作做准备。此阶段确保材料适合目标受众，并满足此应用程序中概述的所有目标。第二阶段将包括制作材料和进行定性和定量评价，以衡量该运动的影响。第三阶段将包括宣传和传播这些材料，并将录像片段改编成电视节目，供更广泛的观众观看。推广将包括医生办公室，社区为基础的计划，国家运行的健康和体育活动计划，并从顾问委员会和国家的艺术，公司的社区和媒体联系的额外建议。

DESCRIPTION (provided by applicant): State of the Art, Inc. proposes to develop the Obesity Education Campaign (OEC) through a Phase I SBIR grant. OEC will address the growing epidemic of childhood obesity and the related risk of chronic disease in adulthood. This multi-media campaign will include four video pieces (one DVD or three videos), a print booklet and a website. The goal of OEC is to improve the diet and increase physical activity of children aged 3-9. Their parents, who, therefore, will be the target of the campaign, heavily influence the diet and activities of children in this age group. The outcome of the campaign will be the intent to initiate or the initiation of health behaviors by parents to prevent or treat childhood overweight and obesity. To achieve this goal the campaign will 1) provide information about physical activity and nutrition as related to overweight and obesity; 2) motivate family decision-makers to adopt health behaviors to prevent obesity; 3) teach behavioral skills to prevent obesity. These materials will be one of the few to target this age group. The program will be developed, produced and disseminated through a three-phase process that has been successfully utilized by State of the Art, Inc for previous projects. Phase I will include the development of content/creative plans for the videos and print pieces and a web prototype. Through qualitative evaluation the materials will be tested for feasibility, drafts will be finalized and a characteristic matrix will be completed for video subjects, in preparation for production. This Phase ensures that the materials are appropriate for the target audience and meet all of the goals outlined in this application. Phase II will include production of the materials and qualitative and quantitative evaluation to measure the impact of the campaign. Phase III will include outreach and dissemination of the materials in addition to a repurposing of the video pieces into a television broadcast for a broader audience. Outreach will include doctors offices, community based programs, state run health and physical activity programs and by additional suggestions from the board of advisors and State of the Art, Inc's community and media contacts.