Project 4: Effects of cigarette filter ventilation on cigarette appeal and preferences for combusted and noncombusted tobacco products

摘要 卷烟产品的物理设计特征直接影响其吸引力，通过影响认知和 感官知觉。\通风香烟能稀释烟雾，从而提升人们对“顺滑”和 因此，较低的健康风险，有助于这些产品的整体吸引力。这些观念和信念 卷烟制造商在包装设计和包装上使用描述性术语和颜色，进一步塑造了 广告。在这个项目中，我们将评估去除香烟滤嘴的通风是否会降低香烟的吸烟量 产品在吸烟者中的吸引力。因此，这项研究将确定是否有监管要求降低 通风将降低对香烟的需求，而不会产生意想不到的后果。此外，这个项目还将展示 非通风过滤器的产品吸引力和风险认知如何受描述性术语和 香烟包装上使用的颜色传达通风功能。使用调查和实验室方法， 该项目将评估香烟滤嘴通风和包装信息的变化对消费者的影响 对产品吸引力的评级(特别是在年轻人中)，对特定健康风险的看法，以及意愿 改用替代尼古丁设备(AND)。我们的前提是，移除过滤器通风将减少 吸烟的吸引力，并增加吸烟者戒烟或改用 替代产品(例如，电子烟)。在目标1下，我们将评估营销代理之间的联系 使用半结构化访谈和 使用最佳-最差比例(BWS)方法对吸烟者进行基于网络的调查。在目标2下，我们会评估该联系。 过滤器通风、产品吸引力、风险认知和吹气之间的关系。一个核心假设是限制 使用通风是因为它会使烟的味道变得更刺鼻，从而降低吸引力。我们将进行两次- 访问，在受试者内对吸烟者进行实验室研究，以确定五种不同水平的过滤器的影响 通风(0-80%)对吸烟者的产品风险知觉和感官知觉评级(即刺激性和 顺畅性)、购买意向和吹嘘行为。最后，在目标3下，我们将检查如何过滤 通风、产品包装和实际产品使用体验共同影响吸引力和风险 感知，以及戒烟或改用替代尼古丁输送(和)产品的意愿。我们会 执行多次访问实验室和现场协议，其中过滤器通风、产品的各种组合 包装和标签将根据消费者的实际产品使用体验进行评估 对产品吸引力、风险认知、是否愿意戒烟或改用AND的评级。

ABSTRACT The physical design features of cigarette products directly impact their appeal by influencing both cognitive and sensory perceptions. \Ventilated cigarettes dilute smoke, which promotes perceptions of “smoothness” and therefore lower health risk, contributing to the overall appeal of these products. These perceptions and beliefs are further shaped by cigarette manufacturers' use of descriptive terms and colors on packaging designs and advertising. In this project, we will assess whether removing ventilation from cigarette filters lowers cigarette product appeal among smokers. This study thus will determine whether a regulatory requirement to reduce ventilation will lower demand for cigarettes without unintended consequences. In addition, this project will show how product appeal and risk perceptions of unventilated filters are influenced by the descriptive terms and colors used on cigarette packaging to communicate ventilation features. Using survey and laboratory methods, this project will assess the effect of variation in cigarette filter ventilation and pack messaging on consumers' rating of product appeal (especially among young adults), perceptions of specific health risks, and willingness to switch to alternative nicotine devices (ANDs). Our premise is that removal of filter ventilation will reduce the appeal of cigarette smoking and increase the likelihood that smokers would either quit smoking or switch to an alternative product (e.g., electronic cigarettes). Under Aim 1 we will assess the link between marketing proxies for filter ventilation (product descriptors, packaging) and risk beliefs using semi-structured interviews and a web-based survey of smokers using best-worst scaling (BWS) methods. Under Aim 2, we will assess the link between filter ventilation, product appeal, risk perceptions, and puffing. A core assumption of restricting the use of ventilation is that it would make smoke taste harsher and thereby reduce appeal. We will conduct a two- visit, within subjects laboratory study of smokers to determine the impact of five different levels of filter ventilation (0-80%) on smokers' product risk perceptions and ratings of sensory perception (i.e., harshness and smoothness), purchase intention, and puffing behavior. Finally, under Aim 3, we will Examine how filter ventilation, product packaging, and experience of real-world product use combine to influence appeal and risk perceptions, and willingness to quit or switch to an Alternative Nicotine Delivery (AND) product. We will conduct a multi-visit laboratory and field protocol in which various combinations of filter ventilation, product packaging, and labeling will be assessed under real-world product use experiences in terms of consumers' ratings of product appeal, risk perceptions willingness to quit, or switch to an AND.