Television advertising to promote NHMRC Guidelines for low risk alcohol consumption: experimental study

该项目旨在通过实验评估电视广告对促进2009年NHMRC酒精消费指南的影响，对成年人（18-64岁）估计导致短期和长期危害风险增加的饮酒水平。《指南》建议，成年人应将饮酒量限制在每天2标准杯以内，以减少终身危害的风险；在任何单一饮酒场合应将饮酒量限制在4标准杯以内，以减少该场合造成短期危害的风险。

This project aims to experimentally assess the impact of television advertising that promotes the 2009 NHMRC Guidelines on alcohol consumption, on adults' (aged 18-64) estimates of drinking levels that incur an increased risk of short and long term harm. The Guidelines advise that adults should limit consumption to 2 standard drinks/day to reduce the risk of lifetime harm, and to 4 standard drinks on any single drinking occasion to reduce the risk of short-term harm from that occasion.