Promoting and managing national parks into the 21st century

进入 21 世纪促进和管理国家公园

• 批准号: LP100200014
• 负责人: Prof Susan Moore
• 金额: $ 14.65万
• 依托单位: Murdoch University
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2010
• 资助国家: 澳大利亚
• 起止时间: 2010-07-01 至 2014-06-30
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP100200014
• 关键词: Promoting; managing; national; parks; into

National parks protect two thirds of Australia's biodiversity. If society does not regard parks as important, biodiversity loss through neglect is inevitable. This project aims to improve our understanding of the place of parks in society. Methods from marketing research, assessing and shifting the 'market position' of parks and managing the quality of visitors' experiences in parks to increase visitor loyalty, will be refined and applied in two Australian states; Victoria and Western Australia. The project will build on and improve theories, methodologies and instruments for positioning and managing parks and visitors to parks in these two states and beyond, to achieve better knowledge and support for parks in 21st century society.

国家公园保护着澳大利亚三分之二的生物多样性。如果社会不重视公园，忽视生物多样性的损失是不可避免的。该项目旨在提高我们对公园在社会中的地位的理解。营销研究、评估和改变公园的“市场地位”以及管理游客在公园的体验质量以提高游客忠诚度的方法将在澳大利亚的两个州（维多利亚和西澳大利亚）得到完善和应用。该项目将建立和改进理论，方法和工具，用于定位和管理这两个州及其他地区的公园和公园游客，以更好地了解和支持21世纪世纪社会的公园。