Working against type: Stereotype threat effects on mature age workers

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Demographic challenges are creating a new urgency around the management and retention of mature age workers in Australia. The proportion of mature age workers in the population is increasing but labour participation rates are low in the older age categories. This project examines how the demographic composition of workplaces and the content of recruitment advertising evoke negative age stereotypes and lead to the disengagement of mature age workers. The project benefits mature age workers and their employers by identifying organisational policies and practices that counteract these effects by signalling an organisation's commitment to creating an age-friendly environment.