The Life You Can Save: Affective and Deliberative Processes Motivating Charitable Decisions

您可以拯救的生命：推动慈善决策的情感和深思熟虑的过程

• 批准号: 1024808
• 负责人: Paul Slovic
• 金额: $ 43万
• 依托单位: Decision Science Research Institute
• 依托单位国家: 美国
• 项目类别: Continuing Grant
• 财政年份: 2010
• 资助国家: 美国
• 起止时间: 2010-09-15 至 2014-03-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1024808&HistoricalAwards=false
• 关键词: Life; Save; Affective; Deliberative; Processes

There are more than 6 billion people inhabiting Planet Earth. About one billion of these enjoy a high standard of living unprecedented in human history, while another billion live in extreme poverty, subject to great risk from hunger, disease, natural disasters, and human malevolence. This research explores what motivates those in the wealthy world to contribute money and humanitarian aid to those in need. This research builds on psychological theory to test the effects of attention, imagery, trust, moods, emotions, and varying descriptions of the need. The project team also examines the importance and determiners of the warm glow of good feeling that occurs when one helps another in need. Although there have been many studies of charitable giving and philanthropy during the past 20 years, many open questions remain. This project employs laboratory experiments, online surveys, and field studies to address questions such as the following:* What is the psychological nature of warm glow: What is the experience? When is it experienced? How often? What is the duration of the experience and how does it influence subsequent decisions about donating? Can warm glow feelings be induced without the actual act of giving?* What factors mediate giving through warm glow, both to motivate and demotivate giving? How does the number of people in need influence warm glow? Are we deterred from aiding those people we can help by becoming aware of others we are not helping?* How might warm glow giving be modeled to incorporate the complex and dynamic interactions among many causal variables?Previous research by these scholars in this area has already influenced the approaches that journalists and humanitarian aid organizations have taken to motivate people and their governments to do more to help others. The new research continues to inform those who are working to save lives and enhance the well being of the world's neediest people.

居住在地球上的人居住了超过60亿人。其中约有十亿个在人类历史上享有前所未有的生活水平，而另外十亿人生活在极端贫困中，面临饥饿，疾病，自然灾害和人类恶毒的巨大风险。 这项研究探讨了什么激励富裕世界中的人们向有需要的人捐款和人道主义援助。这项研究以心理理论为基础，以测试注意力，信任，情绪，情感和对需求的不同描述的影响。项目团队还研究了当一个人帮助另一个人时，会发生温暖的感觉的重要性和决定性。尽管在过去20年中进行了许多有关慈善捐赠和慈善事业的研究，但仍有许多公开问题。该项目采用实验室实验，在线调查和现场研究来解决以下问题：*温暖发光的心理性质是什么：经验是什么？什么时候经历？多常？经验的持续时间是什么？它如何影响随后的捐赠决定？如果没有实际付出的行为，能否引起温暖的光泽感？有需要的人数如何影响温暖的光芒？我们是否会通过意识到其他人没有帮助的其他人来帮助那些可以帮助我们的人？新的研究继续告知那些正在努力挽救生命并改善世界上最需要的人的福祉的人。