A Socioeconomic Study of Sport for All Event Toward the Community Development

本研究旨在探讨体育赛事对社区发展的社会经济影响。采用问卷调查和实地调研相结合的方法，对1990、1991年两届“全民体育娱乐节”的参赛者进行调查。1990年样本数为906个，1991年样本数为1125个。主要研究结果如下：1.参赛者的社会背景与其他国家体育赛事运动员不同。大多数参与者是中年人，包括家庭主妇和白人员工。参赛者对体育赛事的态度更多的是以“乐趣和社交”为主，而不是以“赢”为主。在“新体育”项目的参与者中，大部分是在中老年的人生阶段重新融入体育运动的。参与者对该活动的评价与重访该活动所在县的意向之间存在很强的联系。“全民体育”活动的参与者对该地区的观光活动感兴趣，抱怨说：91年文化节的参与者中有70%的人外出观光。6.“全民体育”全国活动举行后，地方性的活动在该地区启动。7.在新的体育项目方面，受“全民体育”活动影响的地方可以看到制度化。

The purpose of the study was to examine the socioeconomic impact of sport event toward the community development. Questionnaire survey and field research were conducted to the participants of the "National Sport and Recreation Festival" in 1990 and 1991. The number of sample was 906 for 1990 and 1125)for 1991.The main results obtained were as follows :1. Social backgrounds of the participants were different from those of athletes at other national athletic events. Most of the participants were middle-aged, consisting of housewife and white collor employees.2. Participants' attitude toward the sport event was more "fun and socializing" -oriented rather than "wining" oriented.3. With regard to the participants in "new sport" events, most of them were resocialized into sport at the life stages of middle-aged and elderly.4. There was a strong relationship between participants' evaluation of the event and the intention of revisit to the prefecture where the event was held.5. Participants of "Sport for Allt" event were interested in sightseeing of the area, whine : 70 percent of the participants in the Festival '91 went out for sightseeing.6. After the national event of "Sport for All" was held, local events started in the area.7. In terms of new sports, institutionalization were able to seen at local areas influenced by those national events on "Sport for All.