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Creation and Diffusion of Business Models in Entrepreneurial Activities

创业活动中商业模式的创造和传播

基本信息

批准号：
13630137
负责人：
YOSHIDA Takashi
金额：
$ 2.11万
依托单位：
Nagoya University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2001
资助国家：
日本
起止时间：
2001 至 2003
项目状态：
已结题

项目摘要

Based upon organization learning theory and organization cognitive theory, the aim of this research is to regard the business models which entrepreneurs set up as the key to determining the state of their futures and the path to their subsequent developments, and to solve what brought entrepreneurs to create their business models and how they are created from theoretical point of view.Although enumerating the elements which considered becoming the source of entrepreneurs' ideas and making evaluation of them, thus far entrepreneurial theory was seldom arguing how the ideas are being produced and what kind of things constitute them. Therefore we narrowed down the target to creation of ideas by which the existing researches hardly dealt with, and attempted theoretical analysis and a case study. As a result, firstly based on the concept of a cognitive map and organization learning theory, we could clarify the process of idea creation and how it is being constructed theoretically. Secondly, through this theorization of idea creation the portion was able to be filled, whose theoretical basis is thin though it was the most important in entrepreneurial activities. And this research make clarification the concept of the business model whose definition was ambiguous in spite of having been used frequently on the business community. Finally, we could point that construction of a business model is very important activity in foundation of new venture.

本研究以组织学习理论和组织认知理论为基础，将企业家所建立的商业模式视为决定其未来状态和后续发展路径的关键，并从理论的角度来解决是什么促使企业家创造了他们的商业模式以及他们是如何创造的。虽然列举了被认为是成为源泉的要素，企业家的思想是如何产生的，是由什么样的东西构成的，迄今为止的企业家理论很少讨论这些思想。因此，我们将研究对象缩小到现有研究难以触及的观念创造，并尝试进行理论分析和个案研究。因此，首先，基于认知地图的概念和组织学习理论，我们可以澄清的过程中的想法创造和它是如何被构建的理论。其次，通过这种思想创造的理论化，能够填补这一部分，其理论基础是薄弱的，但它是最重要的创业活动。本研究澄清了商业模式的概念，尽管商业模式在商业界被频繁使用，但其定义却很模糊。最后，我们可以指出，商业模式的建设是一个非常重要的活动，在新的创业。