A cohort analysis of the demand for meat and the impact of food scares

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Australia is the largest beef exporter in the world. In 1999, there were 22.7 million beef cattle, producing 2 million tonnes with a gross value of $4.4 million. To date, Australia has been unaffected by the growing number of major health scares currently plaguing many European and South American countries. Equivalent scares in Australia would be devastating and hence research into the impact of scares on the behaviour of consumers is of paramount importance. It is the purpose of this research project to quantify the effects of such health/product scares on the demand for meat.