A Comparative Study on the Potential of Alternative Trade and Consumers' Responsible Buying

本研究旨在探讨扩大替代贸易的潜力以及消费者在替代贸易中的作用和责任。AT是指另一种贸易模式，它不是以GATT/WTO等传统的生产方式和贸易为基础的。本研究从四个方面进行了调查。第一，世贸组织体制下国际贸易结构的变化对发展中国家的影响。二是明确行政强制执行的形式及各自形式的效力。第三部分是对日本、法国和台湾地区的公平贸易（FT）和消费者购买行为进行问卷调查，比较消费者责任的概念。这项调查是世界上第一次。第四部分是对金融转移经济含义的理论思考。(1)南北问题在质上发生了巨大变化。因此，是时候建立另一个贸易体系了 关于我们 农渔业产品，不依赖市场机制。(2)虽然消费者在这方面发挥着重要作用，但日本的消费者有必要更多地了解消费者负责任的购买。即使在台湾，知道FT概念的人也在不断增加。东亚的FT市场规模比其他地区小，现在可以扩大规模。(3)FT也在存在二元经济结构问题的南非共和国生根发芽。南非的FT的特点是，大农场正在推广FT，其受益者是农业雇佣工人，而典型的FT的目标是小生产者。(4)合作社部门可望在金融服务业中发挥重要作用。有必要分析实现这种期望的条件。(5)AT可以用内部组织经济学来解释，从这一观点来看，AT的经济意义在于将边缘化生产者的风险转移到分配和消费链上，并稳定其效用。少

This study aims at examining the potential of expanding Alternative Trade (AT) and the roles and the responsibilities of consumers in the AT. AT means another trade model, not based on the conventional production mode and trade such as GATT/WTO. This study has carried out the investigations from the four aspects. First one is the impacts of the change in the structure of international trade under the WTO regime on the developing countries. Second is to clarify the forms of AT and the effects of respective form. The third is the questionnaire survey regarding Fair Trade (FT), a form of AT, and consumers' buying behavior, in Japan, France and Taiwan so as to compare the concept of consumers' responsibility. This survey is the first one in the world. The fourth is the theoretical consideration about economic meaning of FT.What this study has made clear are as follows. (1) North-South problem has changed drastically in quality. Accordingly, it is the time to build another trade system of a … More gricultural and fishery products, not depending on market mechanism. (2) Although consumers play an important role in doing this, it is necessary for consumers in Japan to know more about consumers responsible buying. Even in Taiwan, those who know the concept of FT are growing. The FT market in East Asia, which is smaller than other regions, can expand its scale now. (3) FT is also taking root in the Republic of South Africa, which holds the problem of dual structure of economy. The feature of FT in South Africa is that big farms are promoting FT and its beneficiaries are agricultural hired workers, while the target of typical FT is small producers. (4) The cooperative sector is expected to play an important role in FT. It is necessary to analyze conditions for realizing such an expectation. (5) AT can be explained by the economics of internal organization, and from this standpoint, the economic significance of AT lies in transferring the risks of marginalized producers to the chain of distribution and consumption, and in stabilizing their utility. Less