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Research on Functions of Corporate Real Estate in Business Administration and Development of CRE management model

企业房地产在企业管理中的作用研究及企业房地产管理模式的发展

基本信息

批准号：
20730273
负责人：
OI Tatsuo
金额：
$ 1.66万
依托单位：
Aino University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Young Scientists (B)
财政年份：
2008
资助国家：
日本
起止时间：
2008 至 2010
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-20730273/
关键词：
企業不動産企業経営

项目摘要

CRE is an acronym for Corporate Real Estate, which means real estate utilized by corporations. "Utilized" in this case means owned or leased by the corporation in question and used for core business or investment. In Japan, the term "CRE" did not come to be used until the mid-2000s, but before that, many managers had already recognized that real estate (especially land) is one of the most essential business resources. The problem seems to lie in the fact that Japanese executives do not understand CRE management. Recently, Japanese CRE management has made considerable progress in terms of both quality and quantity, and many books, papers, guidelines, and case reports on CRE management have been published. In particular, overseas findings have been imported into Japan. However, it seems that Japanese CRE management research goes off in somewhat different directions. The main purpose of this research is to explain the characteristics and problems of Japanese CRE management. The principal CRE management in Japan is categorized as cost reduction, workplace strategy, and portfolio optimization. These strategies are separate from each other. In addition, it is discussed that ICT, as well as a dedicated department staffed with qualified CRE management personnel are needed in order to manage CRE adequately. However, because some CEOs misunderstand these and believe that such will be an excessive strain on their business resources, some CEOs are led to abandon the practice of CRE management. Due to these reasons, CRE management is not really prevalent in Japan. In fact, CRE management takes many and varied forms, but it seems that some methods apply to all cases in Japan. Each corporation needs to formulate its own CRE management by itself. Through this process, a more intelligent theoretical framework is expected to develop.

CRE是Corporate Real Estate的缩写，意思是企业使用的房地产。在这种情况下，“利用”是指由相关公司拥有或租赁并用于核心业务或投资。在日本，“CRE”一词直到2000年代中期才被使用，但在此之前，许多管理者已经认识到房地产（尤其是土地）是最重要的商业资源之一。问题似乎在于日本高管不了解企业房地产管理。近年来，日本的CRE管理在质量和数量上都取得了长足的进步，出版了许多有关CRE管理的书籍、论文、指南和案例报告。特别是海外的研究成果被引进到日本。然而，日本的CRE管理研究似乎朝着不同的方向发展。本研究的主要目的是解释日本企业房地产管理的特点和问题。日本的主要企业房地产管理分为成本削减、工作场所战略和投资组合优化。这些策略是相互独立的。此外，还讨论了需要ICT以及配备合格CRE管理人员的专门部门，以便充分管理CRE。然而，由于一些CEO对此存在误解，认为这会对他们的业务资源造成过度的压力，导致一些CEO放弃了企业房地产管理的做法。由于这些原因，商业地产管理在日本并不普遍。事实上，企业房地产管理的形式多种多样，但在日本似乎有一些方法适用于所有情况。每个企业都需要制定自己的CRE管理。通过这个过程，预计会发展出更加智能的理论框架。