The victimization process and effective prevention measures of money transfer fraud: a study from the perspective of fear-arousing appeal

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This study aimed at clarifying the victimization process, victim characteristics, and impact of the government publicity campaign of money transfer fraud. Based on the findings of two internet surveys, and a focus group, the victims of billing fraud and other types of money transfer fraud got statistically higher score on the Personal Need for Structure (PNS). Although the participants who achieved higher PNS score had higher level of confidence in both mass media and personal communication, and more frequent contact with government publicity, such attitude and behavior seemed to contribute little to prevent victimization. The result implies the reformation of government publicity to facilitate internalization of the message and coping behavior of the receivers.