Virtual MVP ECommerce Artwork 3D Visualiser Plugin for overseas and UK trade within the fashion and lifestyle industry

Virtual MVP 电子商务艺术品 3D Visualiser 插件，适用于时尚和生活方式行业的海外和英国贸易

• 批准号: 70000
• 金额: $ 9.54万
• 依托单位: RMJ TEXTILE AND PRINT STUDIO
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=70000
• 关键词: Virtual; MVP; ECommerce; Artwork; 3D

This projects aim is to design a Virtual 3D MVP plugin. It will create a simulated and stimulated sales environment. The site will create an immersive environment that, currently, customers do not experience on e-commerce sites. The interactive 3D world of this software will provide the client a compelling real-time experience.Essentially the client would log in to our online virtual trade stand to view the latest fabric collection, through a virtual rail of fabrics. The customer would then be able to manipulate the print designs in a 3D Virtual world.We will work with a Digital Design Company to produce the virtual e-commerce model.Ultimately the project will develop a marketable plugin that we can sell to our competitors and retailers. At present design studios sell very little of their artwork online, currently they show case designs in a flat 2D format, not 3D. On line sales of artworks in the fashion industry are minimal, but there is a gradual and, we believe, growing demand not only due to covid19\. Our continued research and discussions with buyers show they are not 100% confident with purchasing artwork in a 2D digital format, the preference is to see the artworks in their "live" format. We will aim to fill that gap.Currently the world of fashion has a huge issue with sustainability and its environmental effects of pollution and climate change. This unique Virtual-Retail experience would have a real and considerable positive impact on this. Its _affect_ will be to give print studios around the world the ability to "virtually" trade their artworks overseas. The result being a reduction the need to travel for trade and reduce fabric sampling, thus creating a positive _effect_ by reducing its carbon footprint. It will also provide a contingency plan in light of the current Covid19 situation and Brexit.The need to improve climate change together with a growing willingness in the fashion world to change and adapt has, together with the covid19 global pandemic, created a real need for a new and innovative way to trade artwork and design. Therefore, we are certain this innovative 3D Virtual Reality retail/sales experience would be a leap forward in the world of fashion and a valuable resource solution to solving these considerable challenges.Our now completed MVP is undergoing beta testing. Our post production survey has highlighted the need to advance/fine tune the MVP’s functionality. Customer feedback has also confirmed that the project has great potential and we seek further funding to further its development. The financing will allow us to go part way to fulfilling this and also to exploit it important economic environmental potentiality.

这个项目的目的是设计一个虚拟3D MVP插件。它将创造一个模拟和刺激的销售环境。该网站将创建一个身临其境的环境，目前，客户在电子商务网站上没有体验到。该软件的交互式3D世界将为客户提供引人注目的实时体验。基本上，客户将登录到我们的在线虚拟贸易展台，通过虚拟的面料轨道查看最新的面料系列。然后，客户将能够在3D虚拟世界中操作打印设计。我们将与数字设计公司合作，制作虚拟电子商务模型。最终，该项目将开发一个可销售的插件，我们可以出售给我们的竞争对手和零售商。目前，设计工作室在网上销售的作品很少，目前他们以平面2D格式展示案例设计，而不是3D。时尚行业的艺术品在线销售很少，但我们相信，不仅由于COVID 19，需求也在逐渐增长。我们的持续研究和与买家的讨论表明，他们对购买2D数字格式的艺术品并不是100%有信心，他们更喜欢以“实时”格式观看艺术品。我们将致力于填补这一空白。目前，时尚界面临着一个巨大的问题，即可持续性及其对环境的影响，包括污染和气候变化。这种独特的虚拟零售体验将有一个真实的和相当大的积极影响。它的影响将是使世界各地的印刷工作室能够“虚拟”地在海外交易他们的艺术品。其结果是减少了贸易旅行的需要，减少了织物取样，从而通过减少碳足迹产生了积极的影响。它还将根据当前的Covid 19形势和英国退欧提供应急计划。改善气候变化的需要，加上时尚界越来越愿意改变和适应，再加上Covid 19全球大流行，创造了对艺术品和设计交易新的创新方式的真实的需求。因此，我们确信这种创新的3D虚拟现实零售/销售体验将是时尚界的一次飞跃，也是解决这些重大挑战的宝贵资源解决方案。我们现已完成的MVP正在进行beta测试。我们的后期制作调查强调了改进/微调MVP功能的必要性。客户反馈亦证实该项目具有巨大潜力，我们寻求进一步资金以进一步发展。这笔资金将使我们能够部分实现这一目标，并利用其重要的经济环境潜力。